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Sunday, July 4, 2021

Nescafe Rebrand Its Local Coffee Drinks to Kopitiam Series While Unveiling Two New Variants

Enjoy your Kopitiam moments in the comfort of your own home with Nescafe! 
Coffee lovers in Malaysia will have something to look forward to as NESCAFÉ® Ready-to-Drink brings all things Malaysian with the rebranding of its local coffee drinks to the NESCAFÉ® KopitiamSeries and the introduction of two new variants, the NESCAFÉ® Kopi-C, and NESCAFÉ® Kopi Cham. The new NESCAFÉ® Kopi Cham is a combination of tea and coffee, while NESCAFÉ® Kopi-Chas a smoother blend of coffee and milk. These two flavours are recognised as popular coffee choices in the local coffee shops.


Inspired by the interior of a typical Malaysian kopitiam, the new and vibrant design of the cans is a symbol of nostalgia with an emphasis on heritage. Old school yet trendy, NESCAFÉ® strives to connect with Malaysians to recreate this reminiscence, and feel proud of this heritage. 


With the familiar taste that all Malaysians know and grew up loving, NESCAFÉ® aims to bring that concept to life in a can by giving it a contemporary look for today’s savvy coffee drinkers without compromising on its authenticity. 

 

The existing local coffee range under the NESCAFÉ® KopitiamSeries rebrand includes NESCAFÉ® Tarik, NESCAFÉ® Tarik Kaw, NESCAFÉ® Kopi-O, NESCAFÉ® White Coffee, and NESCAFÉ® Ice.  The NESCAFÉ® Kopitiam Series will be available nationwide at all participating retail outlets and also on e-commerce sites.

1 comment:

  1. Competition is getting stiffer and that's why they need to rebrand to stay relevant for coffee lovers. :D

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