"Aveeno's journey to make life beautiful with natural ingredients began all the way back in 1945. Believing that nature holds the secret to human health, two American brothers, Sidney and Albert Musher started studying the benefits of oats," said Prashant Mahalingam, Country Director of Consumer, Johnson & Johnson Malaysia.
Through scientific research and stringent formulations, Aveeno
discovers more secrets about nature's ability to relieve, soothe and transform skin. One of its recent discovery is that the continously properties of oat promote a balanced skin prebiotic , which is fundamental for healthy skin. This had resulted in the brand renaming its key ingredient colloidal oat as microbiome oat in some of its more recent products. prebiotic
What is the skin's
microbiome? It is a diverse habitat of microorganisms, including beneficial and harmful bacteria which coexist on the skin's surface. A typical square centimeter of skin hosts a community of about a billion bacteria and an imbalance of these bacteria can impact the skin's barrier function. , as Aveeno scientists have found improves the skin microbial balance. It helps to build a stronger skin barrier function and relieve dry, itchy skin. All Aveeno and Aveeno Baby products are now infused with Prebiotics oats. prebiotic
For dry and itchy skin conditions, Dr. Leong Kin Fon, a consultant
dermatologist notes that paediatric oat is effective in providing relief. He explained that oats have four important functions as an ingredient in prebiotic such as to lock- moisturisers moisture, reduce itchiness and redness, on top of improving the skin's microbial balance. in skin
True to its brand identity of balancing groundbreaking science with nature's best produce, Aveeno products are formulated with a farm-to-bottle commitment. This means its skincare solutions are produced through an
process that preserves the freshness and goodness of carefully selected oats from its origin, the farm, all the way till it reaches the consumers. artisanal
colloidal oats are made from food-grade, high protein, non-GMO oat grains harvested from fields of Canada, North America, the United Kingdom and France. These harvests are then processed without the use of chemical solvents and finally formulated through a stringent process designed to maintain the integrity and purity of the Aveeno Oat's active components. prebiotic
of skincare solutions featuring the Active Naturals Colloidal Oatmeal at selected major pharmacies such as Watsons, Guardian, Caring and AEON Wellness. Or simply add it to your cart in the comfort of your home through Aveeno's range on Lazada and Shopee. Aveeno's offical store
For more information, please follow the Aveeno Malaysia Facebook and Instagram page.
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