#FeelThe Alps with Edelweiss.
Born in the Alps, this refreshing premium wheat beer has embarked on its #FeelTheAps journey to inspire fans to actively seek new discoveries and fresh outlooks in their lives and cities. Fans can experience Edelweiss at their favorite locals in the coming months with the exclusive Edelweiss pop-up bars activated at selected outlets across the Klang Valley, Penang and Johor regions.
The launch event of the pop-up bars featured various activities to bring guests’ experience to greater heights. From the delectable food served to tapping our own ice-cold Edelweiss from the exclusive Blade Machine it was an amazing evening.
All-natural ingredients plus the blend of fresh mountain herbs make Edelweiss as distinctive as it is, with fresh finish and subtle, fruity aftertaste.
To top it off, we also get to try the exciting claw machine game and score exclusive prizes such as free stays in Genting Highlands, food and beverage vouchers, at-home Blade Machine experience, and various other Edelweiss merchandise. In the coming months, fans can expect to see Instagram-worthy Edelweiss features at their favourite pubs with the activation of the pop-up bars. While fans get to take pictures at the unique Edelweiss cable car photo booth and share their #FeelTheAlps experience on social media, they will also get to taste ice-cold Edelweiss served from the pop-up bars.
For those who want to experience the #FeelTheAlps atmosphere, they can do so not only at the various pop-up bars activated in their cities, but also at the recently launched flagship outlet in Genting Highlands, called The Alps bar. Updates on the pop-up bars can be found on Edelweiss’ Facebook and Instagram pages.
There are also many other ways fans can score exclusive Edelweiss merchandise when they purchase Edelweiss products. They can visit the social media pages at facebook.com/edelweissbeer.my and instagram.com/edelweissbeer.my/ to stay updated, or even check out http://www.drinkies.my for more information about the ongoing promotions.
Edelweiss and all related promotions and activations are for non-Muslims aged 21 and above only. Enjoy responsibly. Do not drink and drive.