Sunday, May 21, 2023

Loong Cafe Unveils “茶水荣”as Brand Ambassador for Grand Opening of IOI City Mall Branch

Following the highly successful launch of its flagship store at 1 Utama Shopping Centre in November last year, Loong Cafe is now open in IOI City Mall. To mark this momentous occasion, Loong Cafe has appointed the renowned personality, “茶水荣” (Tea Master Weng), as the brand ambassador.  茶水荣”, co-owner of the popular teahouse, Sunshine Kopitiam (阳光餐室), featured in the hit micro-broadcast drama on Malaysia’s top Chinese  radio station, brings his vibrant and gossip-filled persona to the role. Known for his entertaining banter with the fiery Chicken Rice Yan and the witty bilingual western chef, Ling, “茶水荣” delightful character has captivated audiences and left an enduring impression.

With a shared emphasis on tea quality and a natural alignment of values, founders Alvin Tan Yik Chuan and Lee Zheng Han extended the invitation to “茶水荣” to represent the Loong Cafe brand. The grand unveiling ceremony witnessed “茶水荣” exciting debut on the stage, where he delighted fans and listeners alike. The atmosphere was electrifying as the crowd eagerly awaited the first glimpse of “茶水荣” in person.
Expressing his enthusiasm, “茶水荣” addressed the audience, stating, "I am honored to be appointed as the brand ambassador for Loong Cafe. As a connoisseur of tea, I hold incredibly high standards. Yet, after sampling Loong Cafe's Hong Kong-style milk tea, I was pleasantly surprised to find a tea that rivals my own expertise.”

In accepting the ambassadorship, “茶水荣” pledged to wholeheartedly introduce Loong Cafe to his extensive network. Furthermore, he has arranged exclusive benefits for all Loong Cafe enthusiasts. During his appearance period, which starts from June, any customer dining at a Loong Cafe branch will enjoy a complimentary meal. That's right! “茶水荣” will personally cover the bill for all meals ordered within this timeframe. Stay tuned to the Facebook page of Loong Cafe for updates.

Additionally, in celebration of the IOI City Mall branch opening, Loong Cafe is offering its signature Loong Milk Tea for the incredible price of only RM1. Wait no more! Come on down to IOI City Mall branch for this exclusive promotion available from May 19th to June 30th.

To commemorate the auspicious occasion of Loong Cafe's arrival at IOI City Mall and the introduction of “茶水荣” as the brand ambassador,  Jack Lim , alongside the founders, hosted an extravagant and lively grand opening ceremony earlier today. The event featured renowned artist Wayne Thong, from Dreamax Entertainment, as the master of ceremony. 

Furthermore, talented artists and singers Joey Leong, Juztin Lan, Jonathan Lee, Joshua Fung, and Macy delivered captivating performances, immersing attendees in the nostalgic ambience of Loong Cafe's Hong Kong-style concept.

During the opening ceremony, Loong Cafe also unveiled its new company membership card, granting customers access to a multitude of exclusive benefits. These include birthday discounts, loyalty points, and dining promotions. The membership card is valid across all Loong Cafe branches, ensuring that customers can enjoy their favorite treats, accumulate rewards, and relish in the privileges of membership.

Starting from this moment, hasten your steps and make your way to any enchanting Loong Cafe outlet to savor a plethora of delightful dining privileges! However, the pinnacle of this experience lies in eagerly anticipating the invitation extended by our illustrious new brand ambassador, the charismatic “茶水荣”, who graciously extends his invitation to dine with you!


Loong Cafe aims to serve authentic tastes of Hong Kong, hence the team visited several places in Hong Kong before opening and handpicked foods and beverages of Hong Kong cafe. Further improvements and innovations were made based on Malaysians’ palate. Using good quality ingredients as the foundation, combined with the most traditional raw materials and precise operating techniques to enhance the flavours.

As the brand ambassador, “茶水荣” strongly recommends that everyone must try the following delicacies of Loong Cafe:

Loong Milk Tea
Hong Kong-style milk tea, an Intangible Cultural Heritage of Hong Kong is made of high-quality black tea leaves and must be mixed with the imported Dutch Black & White Full Cream Evaporated Milk. Coupled with precise temperature and brewing method, ensuring every cup of milk tea is aromatic with silky smooth mouthfeel before serving to the diners. 
Pineapple Bun with Butter: The freshly baked pineapple buns are sandwiched with ice-cold butter, combination of hot and cold in the mouth for the greatest enjoyment of your taste buds.

Hong Kong Style Roast and Barbeque
Loong Cafe’s roast and barbeque such as Roast Duck with Herbs, Crispy Roast Pork Belly and Honey Sauce Barbecued Pork are made with authentic Hong Kong-style roasting methods that the team learned from Hong Kong and Guangzhou. By adding its own secret sauce, it has developed the unique flavour of Loong Cafe.

Hong Kong Style Shrimp Wonton Noodle (Dry)
The specially made wonton noodles are as thin as silk and chewy, together with the deliciousness of shrimp roe and the aroma of pork lard, giving you an unforgettable meal!

Loong Cafe
Bandar Mahkota Cheras Outlet
Add17G, Jalan Temenggung 23/9, Bandar Mahkota Cheras, 43200 Cheras, Selangor
Tel016-607 9790
Business HoursG Floor (Cafe)  9am - 9pm / 1st Floor ( Dim Sum)  7am - 4pm

Petaling Street Outlet
Add135G, Jalan Petaling, City Centre, 50000 Kuala Lumpur
Tel010-926 6797
Business Hours9:30am - 9:00pmMon - Fri)、9am - 9pmSat & Sun

One Utama Outlet
AddLG101A, City Centre 1, Lebuh Bandar Utama, Bandar Utama, 47800 Selangor 
Tel012-927 2797
Business Hours10am - 10pmMon - Fri)、9am - 10pmSat & Sun

Midvalley Outlet 
XL Chadon
AddLGK-05, Lower Ground Floor, Midvalley.
Business Hours10am - 10pm

Genting Highland Outlet
AddLot T2C-02A, Level 4, Sky Avenue, Genting Highland.
Tel010-3797 931
Business Hours10am - 10pm

IOI City Mall Outlet
AddGE-206,  Ground Floor, Lebuh IRC, IOI City Mall. 
Tel010-3797 953
Business Hours10am - 10pm

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