Thursday, February 8, 2024

Celebrate This Lunar New Year with KitKat® Golden Dragon

Particularly during the festive season, Malaysians are on the lookout for interesting seasonal variations and novel flavors to sample in confections. This Lunar New Year, Nestlé's KitKat® has unveiled a very creative Limited-Edition KitKat® Golden Dragon to mark the beginning of the auspicious Year of the Dragon. 
Did you know that the Golden Dragon was the world's first KitKat® to use the "Farbling" technology to create a beautiful dragon scale design on the chocolate? In fact, this technology makes it possible to create a complex design that is based on the legend of the dragon scales and is brought to life by a gorgeous combination of vivid, natural colors in tones of golden yellow and red. The visually striking aesthetics of KitKat® Golden Dragon truly capture the spirit of the Dragon, a symbol associated with power, luck and prosperity in Chinese culture, making it the perfect treat for the festive season. 

The Zesty Orange flavor of the KitKat® Golden Dragon edition deviates from the norm.  According to a Mintel study, consumers are now very interested in seasonal flavors. Orange is the most popular seasonal chocolate flavor, followed by dates, cranberries, malt, and salted caramel. Taste buds are taken on a stunning voyage by this meticulous balancing act between the sweet delight of creamy milk chocolate and the invigorating zest of orange, all wrapped in the famous crispy KitKat® wafer. Each bite is a delightful symphony!

To commemorate the launch of KitKat® Golden Dragon, a special event was staged at Sunway Velocity Mall in Cheras, Kuala Lumpur. The mesmerising KitKat® Golden Dragon Dance Troupe took center stage, enchanting the audience with their awe-inspiring performance. The event brimmed with lively activities, infusing vibrancy, blessings, and inspiration for legendary breaks during the Chinese New Year. 

A variety of limited-edition KitKat® Golden Dragon collections are being released in conjunction with the festive celebration. These collections include the newly released KitKat® Golden Dragon 4 Finger Singles, Share bag 8 x 2F, KitKat® Dragon CNY Gifting Metal Tin, a personalized festive Cele-break Pack, and the KitKat® x Malaysian Artists Edition Multipurpose Bag, which was created exclusively in collaboration with local artists Cassey Gan and Cloakwork. KitKat® is excited to present KitKat® U ZU ice cream, a delicious treat with a yuzu flavor coating and toppings of crumbled wafer and dried oranges, as part of this new assortment. This Lunar New Year, enjoy a wonderful twist to the KitKat® experience with this limited-edition ice cream that's available for purchase.

Also don't miss the KitKat® LÓNGevity Contest which runs until 20 February 2024!  Purchase a minimum purchase of RM10 worth of KitKat® chocolates and/or KitKat® ice cream and stand a chance to win prizes worth over RM318,888* (Terms and Conditions apply). Some of the enticing prizes include:

  • 1x Monthly Grand Prize winner: Total 2x BYD Dolphin Electric Cars worth RM99,900 each 

  • 5x Weekly Prize winners: Total 40x RM888 cash prize 

  • 76x Weekly Prize winners: Total 608x Touch ‘n Go eWallet Reload Pin worth RM88 each

  • 5x Daily Prize winners: Total 285x Grab e-vouchers worth RM88 each

As the Chinese New Year festivities unfold, let's take a break with KitKat®, and make this

year's celebration a legendary one!

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