Raising The Next Generation of Smart Learners : Fernleaf Launches Growing Up Milk Powder with Improved SmartGro™ Nutrition for Modern Childhood Needs

Childhood today differs from past generations. Today’s children are growing up in an increasingly fast-paced, digital, and demanding environment, raising concerns among parents about whether their little ones are receiving adequate support for healthy development. This is reflected in current lifestyle trends, with more than 90% of children under five exceeding recommended screen time limits, highlighting  just how early digital exposure begins.  At the same time, findings from the global research non-profit, Our World in Data reveals ongoing nutrition and growth challenges. In Malaysia, the rate of stunting among children under five has increased from 19% in 2000 to 24% in 2024, underscoring ongoing challenges in supporting optimal physical growth during early childhood. As childhood continues to evolve, the need for a more holistic approach to development becomes increasingly important, one that supports cognitive growth, eye health and physical resilience.  In response to these changing needs, Fernleaf introduces its Growing Up Milk Powder with improved SmartGro™ nutrition, developed based on insights into how children are growing up today, bringing together key nutrients to support three essential areas of development:       5 X DHA and Iron to support brain development       Lutein to help protect eyes from blue light and promote better eye health       Protein and 100% Calcium to support overall growth and strong bones Lim Siew Poh, Marketing Director of Lactalis-Mainland Dairy Malaysia, said the improved formula reflects Fernleaf’s commitment to supporting parents with trusted nutrition solutions for their children. “Every parent wants the same thing for their child - to grow well, learn well, and have the best possible start in life. As childhood evolves, so too must the nutrition that supports it. At Fernleaf, we believe good nutrition should not be a luxury, but something every family can access with confidence,” said Siew Poh. Dr. Nisa Khalil, Paediatrician with Special Interest in Child Development highlighted that the early years are a crucial stage for a child’s development, particularly for the brain, vision and physical growth. “A child’s development is like building a house, it starts with a strong foundation that will stand the test of time. That foundation comes from balanced nutrition, including milk as a source of essential nutrients that support brain development, vision, and overall growth during these early years, helping prepare them for the next stage of learning.” While Dr. Fatin Liyana, Medical Doctor and parenting advocate, noted that modern parents today also navigate a fast-paced lifestyle while managing busy schedules and ensuring their children receive balanced nutrition.  “Simple everyday habits such as encouraging children to stay physically active, managing screen time, fostering curiosity through learning and play, and creating positive daily routines can make a meaningful difference in a child’s development.” At the launch event, celebrity parents Ayda Jebat and her husband Nabil Mahir shared, “Every stage of parenting comes with its own challenges, from managing screen time to keeping our children active and curious. That’s why we trust Fernleaf Growing Up Milk Powder with SmartGro™ nutrition. It gives us peace of mind knowing our children are supported in their brain, eye, and overall development, while we continue to stay consistent and support each other as a team.”  To celebrate the launch, Fernleaf is hosting nationwide roadshows at selected locations, featuring interactive activities, attractive GWPs, including limited-edition Fernleaf Famooly blind boxes and DIY tote bags with minimum purchases of RM40 and RM60 respectively, along with opportunities to learn more about how SmartGro™ nutrients support brain development, eye health, and physical growth. Fernleaf Growing Up Milk Powder for Children is available in 250g, 500g, 850g and 1.6kg packs at major grocery stores, supermarkets, and hypermarkets nationwide, as well as online via Shopee, Lazada, and TikTok Shop. For more information about the product and roadshows details, please visit Fernleaf’s Facebook (@FernleafMalaysia), Instagram (@fernleaf_malaysia), TikTok (@fernleafmy), or their website at https://www.fernleaf.com.my/en.html.