The COVID-19 pandemic is a trying time for all us with charity organisations particularly hard hit as contributions from corporate donors and the public have reduced. Ayam Brand™, famed for its quality, no preservatives and no added MSG, healthy and convenient canned food, is here for Malaysians with the return of the Ayam Brand Community Care Campaign 2021. Themed #AyamBersamaMu, it promotes healthier lifestyle choices through the 3S concept of the Malaysian Healthy Plate, nurtures livelihoods through the #AyamFutureCreator program while contributing two months’ supply of Ayam Brand products to participating homes.