Tiger Crystal’s Fire Starter platform went live in May to empower Malaysians to discover new passions and unlock their potential and skills. The platform’s website, https://firestarter.tigerbeer.com/ features a cool AR facial recognition tool and personality assessment to enable fans to find out passions best suited for them. The results - be it bouldering, rollerblading, dancing, jump rope, or freestyle football – can then be downloaded and shared on Instagram and Facebook with the hashtags #FireStarterMY and #TigerCrystalMY with @tigerbeermy tagged. Each posting stands to win exclusive classes and prizes weekly since it kicked off until 7th June 2022.
