Tuesday, October 1, 2019

Snacking Made Right with Mondelez International

Do you ever find yourself picking up food for comfort? Ohh... snacking! We're all guilty of it. But snacking can be good if you eat your treat in moderation and snack mindfully. Last week, we're pleased to join the 'SMR-ter Snacker Session', an interactive and informative sharing session organised by Mondelez International. The half-day session combines fun with learning allow us to understand our snacking habit and practice mindful eating, eating with intention and attention.

Is snacking bad? Well, as long as you eat mindfully, snacking can be part of a healthy diet. Count the number of calories in the food you consume, go for smaller portion, focus on the taste, savouring each bite and chewing thoroughly.

Here is another tip! The next time you want to grab a bag of chips or a bar of chocolate and eat away, try eating it with your non-dominant hand to avoid mindless snacking. (it really works for me)

A panel of speakers also shared their point of view on Snacking Made Right - Mondelez's new strategic purpose and focus, plus how it can be fulfilled through sustainable and mindful snacks for both both people and the planet to love.

The SMR-ter Snacker Session was led by the Nutrition & Strategy Communication Lead for Mondelez AMEA, Pei Gee Chew, along with a panel of experts namely Dr. Satvinder Kaur, Assistant Professor, Head of Program for Nutrition with Wellness, Faculty of Applied Sciences, UCSI University and Mr Nash Idrus, dad and KOL, who shared his perspective from a parent's point of view.

Speaking at the event, James Kane, Managing Director, Mondelez International (Malaysia) expressed, 'Consumer should not have to choose between snacking and eating right. We want to empower people to snack right by embracing mindful snacking, to eat with attention and be present in the moment."

"With our wide range of snack foods, we are offering options to consumers, whether they are craving for a yummy bite or that feel-good moment for their well-being. Furthermore, we are also expanding our portfolio of well-being snacks and improving the nutrition and ingredient profile of our biggest selling brands. We strive to deliver great tasting snacks that offer good nutrition, made with ingredients people know and trust, to our consumers. Our Snacking Made Right is built on the promise to offer consumers the right snack, for the right moment, made the right way," concluded James Kane.

Snacks are increasingly being consumed at any time of day or night. It has become a way of life for a majority of consumers as fuel for energy or a boost to jump-start the day or simply a treat.Malaysians can snack up to 6 to 7 times in a day due to our busy and fast-paced lifestyle. Attitudes about snack foods have undergone a metamorphosis, once considered guilty pleasures, snack food has become a favorable option for many on-the-go consumers of today. Hence, there is a need to empower consumers on snacking right and knowing how much to eat in order to have a pleasant snacking experience.

Mindful snacking can lead to positive relationship with food, more satisfying snacking moments and being less likely to overeat. Pay attention to eating and being present in the moment for a more satisfying snacking experience. Consumers today are increasingly health-conscious and more knowledgeable about what are the options available in the market. While wellness is trending, indulgent snack foods also are staging a comeback by walking the line between health and enjoyment, for example, low-calorie, high-protein ice cream varieties and thinner version of cookies are on the rise.

Snacking is OK, if you embrace mindful snacking!
#snackingmaderight with #mindfulsnacking 

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