Sunday, July 16, 2023

The Newly Formulated BRAND'S® Essence of Chicken Is Here To Revitalise

A recent online research finding revealed that 7 out of 10 Malaysians require a rejuvenating boost at least twice a week. As Malaysians navigate through their daily lives in a fast-paced world, they often find themselves balancing the demands of work and personal commitments. The same survey also found that 31% of the respondents are juggling both work and personal goals as they are career focused with daily deadlines and multi-tasking, whilst 22% of them are working parents with busy schedules at work and on the go after work to ensure that their children are taken care of.

For many years, BRAND'S® Essence of Chicken has been the number one go-to essence of chicken for vitality based on Nielsen’s Retail Audit. Now, more Malaysians can enjoy an improved taste of the newly formulated BRAND'S® Essence of Chicken which provides them vitality while they go through their busy lives. The newly formulated BRAND'S® Essence of Chicken maintains the benefits, which are shown to increase metabolism by reducing tiredness and increasing oxygen flow to the brain for improved concentration.

Newly Formulated with Smoother Taste with the Same Great Benefits

BRAND'S® Essence of Chicken’s new formula now comes with a smoother taste and the continued benefits that BRAND’S® is known for. Based on a taste test conducted by the Home Tester Club, 92% of consumers agreed the new BRAND'S® Essence of Chicken has a smoother taste, and 96% of consumers agreed BRAND'S® Essence of Chicken is perfect for those who want to stay productive throughout the day.

"At BRAND'S, we understand the demands of Malaysian’s fast-paced lifestyles where we are constantly on the go, juggling work, personal commitments, and various responsibilities. With this new formulation, we are confident that more Malaysians will benefit from the smoother taste. The newly formulated BRAND'S® Essence of Chicken will help provide their daily boost in their busy lifestyle.” says Wong Wee Leong, General Manager ​​of Suntory Beverage and Food Malaysia. 

Wong added, “This is also why we have Dr Shazril Shaharuddin, also known as Dr Say and Chan Fong, joining us as ambassadors of BRAND'S® Essence of Chicken at the launch. They exemplify the need for BRAND'S® Essence of Chicken’s benefits to keep them on the go daily. Dr Say, a busy father and social media influencer, and Chan Fong, a successful radio DJ and entrepreneur, can rely on our essence of chicken to keep them going throughout their hectic schedules."

Superior Quality Assurance

What sets BRAND'S® Essence of Chicken apart is its proprietary production process, ensuring the highest quality products for Malaysians seeking vitality to keep them going. The new essence of chicken is made of an all-natural extract of fine-quality premium chicken hygienically processed under high temperatures and carefully pressured, preserving its rich natural nutrients. All batches also undergo more than 200 stringent quality checks. Additionally, the BRAND'S® Essence of Chicken is also Halal certified by Jabatan Kemajuan Islam Malaysia (JAKIM), meeting the dietary requirements of a diverse population.

With the launch of the new formula, Malaysians can now rely on BRAND'S® Essence of Chicken to shake off tiredness and find the vigour and focus they need to conquer their daily challenges. Whether it is a demanding workday or a busy personal schedule, BRAND'S® Essence of Chicken is the perfect companion to help anyone remain mentally focused and be at their best to remain on top of their game. 

You can now purchase the newly formulated BRAND'S® Essence of Chicken from major retail outlets, pharmacies, and online via Shopee and Lazada. 


  1. Great to learn about the newly formulated BRAND’S® Essence of Chicken, and I must say, it’s got me excited! As a busy Malaysian myself, I can totally relate to the need for a rejuvenating boost in our fast-paced lives.

    The fact that the new formula has a smoother taste definitely caught my attention. Who wouldn’t want to enjoy a delicious and revitalizing drink? Plus, knowing that it maintains all the benefits we love from BRAND’S® Essence of Chicken, like increased metabolism and improved concentration, is even better.

    I really appreciate how you highlighted the ambassadors for this product, Dr Say and Chan Fong. It’s great to see real people who rely on BRAND’S® Essence of Chicken to keep up with their hectic schedules. It gives me confidence that this product can truly help us stay focused and energized throughout the day.

  2. And let’s not forget about the superior quality assurance behind BRAND’S® Essence of Chicken. The proprietary production process and strict quality checks ensure that we’re getting the best possible product. Not to mention, it’s also Halal certified, which is important for many Malaysians.

    All in all, I’m definitely looking forward to trying out the newly formulated BRAND’S® Essence of Chicken. It seems like the perfect companion for anyone who wants to conquer their daily challenges while staying mentally focused and at their best.