Saturday, August 12, 2023

Trend-Setting Crunchy Adventure in The All-New KitKat® Salted Caramel Cookies

Hey! Did you know that salted caramel and cookies ranked within the Top 10 spots of the most desired confectionery flavours in Asia Pacific? That said, Nestlé’s KitKat® unveils itslatest limited-edition KitKat® Salted Caramel Cookies. This new variant features a delightful combination of KitKat®’s rich milk chocolate, signature crispy wafer and deliciously crisp caramelised cookie bits. An explosion fusion of flavours and unexpected texture which brings a new multi-sensorial chocolatey indulgence journey. It's so yummy!

Food trends around the world have significantly evolved over the years, as consumers continuously look for refreshing ways to enjoy this fulfilling pleasure in life. Zooming into the confectionery space, consumers had shown their affection, particularly for cookies and the caramel flavor, amongst others - as they both clinched the Top 10 spots of the most desired flavours in Asia Pacific

Also, according to studies conducted within Asia Pacific, 70% of consumers were seeking new and exciting chocolates whilst more than 60% desired chocolates which offer multiple textures and flavours. While taste and enjoyment remain consumers’ key motivations, crunchy textures took the top spot as the most desired experience. 

According to Carlota Casellas, Business Executive Officer of Nestlé Confectionery, “In creating our new KitKat® variant, we took inspiration from the latest market insights and trends, especially from the Generation Zs, who are the most forthcoming in expressing their aspirations for unique food experiences. KitKat® has reinvented our chocolatey fingers, combining cookies with salted caramel together with our signature crispy wafer to create this sensational new limited-edition flavour!”  

Two skillful dessert artists from JUNANDUS demonstrated the versatility of the KitKat® Salted Caramel Cookies through a dessert decoration workshop at the launch event staged at the IOI City Mall in Putrajaya. Jun Chong of JUNANDUS said, “Indeed, everyone can indulge in a KitKat® experience on its own or be truly creative about it; and that is the best way to enjoy a break – to have a great chocolatey treat while having some fun at the same time!” 

The highlight of the launch event was where we got the chance to unleash our inner creativity with decorating cupcake using the 2-Finger pack of KitKat Salted Caramel Cookies. It was so much fun and piping cupcakes is so therapeutic. 

Ta daa! How cute are these? 

"Just like our catchphrase “Have a Break, Have a KitKat®, all Malaysians should take their well-deserved break and there is no better way to do that than by indulging in the new KitKat® Salted Caramel Cookies – a perfect me-time break partner. The added texture of crunchiness from the cookie bits enrobed in a smooth milk chocolatey coating will surely uplift the experience of every chocolate lover instantly,” said Carlota. 

In conjunction with the rollout of the KitKat® Salted Caramel Cookies, a 5-day consumer roadshow is happening now till 13 August 2023 at IOI City Mall in Putrajaya. Hurry! Swing by to check out the awesome deals. KitKat® Salted Caramel Cookies comes in two product offerings – the 4-Finger single-pack and the Multipack containing five pieces of 2-Finger packs. 

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1 comment:

  1. I’m absolutely drooling over the KitKat® Salted Caramel Cookies! 🍪🍫 The combination of salted caramel and cookies sounds like a match made in confectionery heaven. 😍 I can totally understand why these flavours are so highly desired in Asia Pacific. 🌏

    It’s fascinating how food trends have evolved over the years, and it’s no surprise that consumers are always on the lookout for unique and exciting chocolates. 🍫 And who can resist the allure of multiple textures and flavours? Crunchy textures are definitely a winner in my book! 😋

    I loved reading about the launch event and how people got to unleash their inner creativity by decorating cupcakes with the KitKat Salted Caramel Cookies. 🧁 It sounds like so much fun! And those cupcakes turned out absolutely adorable. 🥰