Led by its vision to offer affordable and delicious steaks to Malaysians in a comfortable setting, NY Steak Shack® has turned to none other than New York City and its popular fast casual dining experience for inspiration. It aims to bring the flavours, taste, and ambience of NYC to life in its food, menu options, and settings. This has proven to be the winning formula for NY Steak Shack® as it continues to excite Malaysians, hosting diners of all ages at its outlets over the years.The opening of its Setapak Central outlet marks a significant milestone in the brand’s growth, further establishing its commitment to serving quality meals to its valued customers. “We are excited to expand our presence in the Klang Valley with a new outlet in Setapak Central where we can continue offering Malaysians an unforgettable steakhouse experience at affordable prices as we’ve done at our other two outlets,” said Daniel Chan Lek Seong, Group Chief Executive Officer of Revenue Valley Sdn Bhd, the parent company of NY Steak Shack®.
“Our mission at NY Steak Shack® has always been to deliver high-quality, delicious food that keeps our customers coming back for more. In fact, we designed our new Setapak Central outlet to accommodate more comfortable seating areas so that we can host larger groups who are seeking a venue for celebrations and get-togethers. With our extensive menu that also includes other delicious offerings aside from our must-have steaks, burgers, and shakes, we definitely have something for everyone, and our customers will truly be spoilt for choices. We are grateful for the support we’ve enjoyed thus far from our customers and hope to exceed the expectations of the Setapak community with our new outlet that is set to become their go-to destination for great food and exceptional service.”
NY Steak Shack®’s Setapak Central outlet spans 2,170 square feet, providing ample seating for guests to indulge in their meals comfortably. The store reflects a fresh and modern concept with its interior and decor, taking inspiration from the lively atmosphere of New York City. Its welcoming ambiance makes it an ideal destination for casual outings, family gatherings, and special occasions.Here, guests can indulge in NY Steak Shack®’s popular sizzling sensations grilled to perfection, such as the Sizzling Ribeye, Sizzling NY Striploin, Sizzling Southwest Chicken, and Sizzling Australian Lamb Leg, each one served with your choice of two sides and a sauce. No meal is complete at NY Steak Shack® without its starters such as the Trio App, featuring its most popular appetisers of chicken tenders, beef meatballs, mushrooms and onions served with homestyle Cajun honey mustard and bistro sauce. Burger lovers will want to dig into the Smokehouse Burger, a 110gm chargrilled beef patty topped with cheddar cheese and sauteed beef, caramelised onions and chilli flakes over a side of fries. What sets this unique dining experience apart is that the burgers are available in either classic style or served sizzling. Meanwhile pasta fans can go with the Creamy Salsa Pasta and the classic Seafood Olio Pasta. Not a meat person? You can opt for the Seafood Platter featuring a combo of fish, shrimp and calamari served with salad, fries, and tartar sauce. Make sure to pair your meal with NY Steak Shack®’s wide variety of thick, flavourful shakes – Caramel, Peanut Butter, Banana, Oreo, Strawberry, Vanilla, Chocolate, and Red Velvet.What makes a meal so delightful at NY Steak Shack® is also the affordable prices! Steaks start at RM49.90 for 200gm, chicken meals at RM23.90, burgers at RM31.90, pasta at RM25.90, and shakes at RM15.90. You can also join NY Steak Shack®’s Bite & Bites membership for free to earn points each time you dine there and be rewarded with special treats.
In conjunction with the opening of the Setapak Central outlet, NY Steak Shack® is giving its first 50 customers to dine in a Loaded Black Pepper Chicken Rice each worth RM21.90 with any purchase of drinks (T&C). This dish features tender, bite-sized smoked chicken drenched in NY Steak Shack®’s popular black pepper sauce over fluffy pumpkin rice – a meal you don’t want to miss!
Additionally, if you’re interested in running a food business, NY Steak Shack® invites budding restaurateurs to check out its franchising programme. Open to dedicated and enthusiastic entrepreneurs, potential franchisee can benefit from NY Steak Shack®’s well-established brand reputation, proven business model, and comprehensive support system as well as share the brand’s commitment towards exceptional customer service and quality food. For more information, head to nysteakshack.com/franchise or email email@example.com.