‘Air tangan’ isn't just about the love of cooking, it's also about the hard work and commitment of Malaysians who work tirelessly behind each MAGGI product. MAGGI is truly made by Malaysians, with two manufacturing facilities located in Selangor and Sarawak, dedicated to bringing the local taste to the Malaysian homes.
“We are so proud of all the many generations of Malaysians that have built MAGGI. From the dedicated Nestlé Chili Club farmers in the East Coast region, to our talented chefs, hardworking colleagues in factories, sales representatives, merchandisers and the entire commercial team, who represent the best of this ‘cita rasa’ Malaysia which we hold so dear to our hearts. This is how we are able to consistently deliver products that meet the high expectations of Malaysians with trust and love,” said Mr Juan Aranols, CEO of Nestlé (Malaysia) Berhad.
“We are truly humbled to be a household name in Malaysia. MAGGI has created many warm and memorable moments for Malaysians across all walks of life, through products that deliver the distinctive taste we love. This very taste is the pride of the MAGGI brand as it is crafted by the ‘air tangan’ of Malaysians. They are the ones who lovingly prepare meals with their own personal touch, for which we deeply appreciate. Be it a simple MAGGI Kari telur pecah for a loved one or a festive Nasi Briyani Ayam that brings the family together, all while creating cherished memories. This is what makes MAGGI a truly Malaysian brand, made by Malaysians, for Malaysians,” added Ms. Ivy Tan, Business Executive Officer of MAGGI, Nestlé (Malaysia) Berhad.
Throughout this period of celebration, all Malaysians are encouraged to share their 'Air Tangan' stories with the hashtag #MAGGIAirTanganKita and tag @maggi.malaysia. It could be a photo or video of a recipe you love or a special moment in your life that involves any of the MAGGI products.
For more information about the MAGGI® SAH Malaysia campaign, please visit https://www.maggi.my/ms/aktiviti-maggi/maggi-sah-malaysia/.