AJI-YA - Malaysia's First Halal Instant Gourment Soup

 

Malaysia's food scene just got a flavour-packed upgrade with the launch of AJI-YA, the nation's first halal instant gourmet soup. What better way to celebrate than with a Soup-erlicious Party? Held at the cosy Christine's Bakery, this exclusive launch event brought together blogger friends, influencers, business partners and VIPs for an afternoon filled with fun, food and flavour. 

The event began with a warm welcome and an exciting guest arrival experience, complete with a vibrant and interactive photo booth that captured the joy of the day. Lucky winners walked away with exclusive AJI-YA merchandise and product hampers, adding to the festive spirit of the afternoon. 

The highlight of the day was the official product reveal, where the emcee invited En Yusram Bin Yusup, MATRADE Director for Halal, F&B and Agro-based section, Pn Hasziah Mohd Yazid, MATRADE Deputy Director for Mid-Tier Unit and Mr. Leon Goh, CEO of Gourmet Ingredients Sdn Bhd to unveiled the AJI-YA soup range in a lively and engaging launching gambit, much to the delight of the crowd. 

This was followed by an inspiring speech by Mr. Leon Goh, who shared the story behind AJI-YA, and its mission to elevate everyday meals with premium, halal gourmet options. He summed up AJI-YA's commitment perfectly with the powerful statement, "Taste speaks louder than words", a reflection of the brand's dedication to delivering flavour that speaks for itself. 

Perfect for busy days or cozy nights, AJI-YA is your go-to for a quick, wholesome bite. Just add hot water and enjoy, whether you're at the office, at home or on the move. With AJI-YA, it's gourmet made easy. 

Guests were also invited to take part in a heartfelt floor activity titled "From Our Bowl to Your Heart! Soup's Better with a Little Love, Stick Yours Here" by writing a positive note or message about AJI-YA. Whether it's about the rich flavour of the soup or the cozy, comforting vibes it brings and sticking it on the interactive love note poster. 

Adding a fun twist to the event was the "Snap Your Bowl, Show Your Glow" Photo Contest, where we shared creative shots of our AJI-YA soup moments. The excitement amped up with exclusive cash vouchers sponsored by Christine's Bakery.

The event wrapped up with a group photo, prize-giving and plenty of warm memories, powered by the wholesome goodness of AJI-YA, where gourmet meets convenience.