Happy 1st anniversary to TRIUM CARD!!! This also marks a significant milestone for the program which has garnered more than 120,000 members nationwide within a year. In conjunction with its anniversary, an exclusive TRIUM CARD Anniversary Collection by niichi featuring a myriad of colours and silhouettes was showcased at the Mid Valley Megamall store.
The TRIUM CARD Anniversary Collection features two distinct yet cohesive lines made up of a 70’s bohemian vibe and contemporary alternative styles.
The contemporary line highlights colours like buttercup yellow and vibrant ultramarine blue dominating the collection. Designed with materials such as chiffon prints, brocade and lace, the collection features abstract Aztec prints, digital cloud prints and tropical floral prints to give off a contemporary, cool vibe.
Pretty flowy A-line flare dresses, constructed dresses with front slits, oversized jackets, printed column dresses, mid-waist brocade shorts and ruffle detailing on sleeves and fronts of tops from this collection is what you could expect from this line.
Some of the gorgeous collection I'm eyeing for. :p
The TRIUM CARD Anniversary Collection is priced from RM29.90 to RM129.90.
TRIUM CARD, a cardless programme combines the best of three brands - niichi, kitschen and dressingpaula (my favourite) The app allows TRIUM CARD points collection and redeeming TRIUM CARD e-Vouchers, getting the latest updates on promotions as well as receiving invitation to special events.
Others benefit includes being awarded free 100 TRIUM POINTS during birthday month, TRIUM CARD members are also given the exclusive opportunity to shop at new store locations with pre-credited e-Voucher in their profiles and special-tier exclusive offers.
TRIUM CARD’s first anniversary
Top 20 TRIUM CARD Shoppers will be awarded with RM300.00 TRIUM e-Voucher
TIER TWO
30 TOP Shoppers will be awarded with RM100.00 TRIUM e-Voucher
The TRIUM CARD Loyalty Programme was launched in August 2014 to reward loyal shoppers for the three main retail brands i.e. nichii, kitschen and dressingpaula. For every RM1.00 spent, member will be rewarded with 1 TRIUM CARD point. Members can access the Loyalty Programme via its Mobile App ‘TRIUM CARD’ which is available on the Apple App Store and Android Google Play or via the website www.triumcard.com. Upon accumulation of 500 TRIUM CARD points, a RM50.00 e-Voucher is rewarded to its member.
The TRIUM CARD Loyalty Programme is a partnership with service provider Fusionex and the collaboration has initiated constant improvements to its features. Moving forward, TRIUM CARD and Fusionex will work hand-in-hand to further develop the system focusing especially on customer gratification.
In conjunction with the 1st Anniversary celebration on October 14, newly registered members will receive a RM20.00 e-Voucher upon registration and all existing members will enjoy an exclusive one-day 2X points with TRIUM CARD. Shoppers can also expect to find special priced items in-store at the three brand’s participating stores.
