Saturday, January 12, 2019

Uncage New Beginnings with Tiger Beer

Dong dong chiang! Last week, Tiger Beer welcomed the Year of the Pig with a grand launch event held at the Copper Mansion attended by HEINEKEN Malaysia Berhad’s management team, trade partners and members of the media. A new chapter of life is unveiled as we step into the new year with a renewed outlook on what is to come with the promise of good health, prosperity, and joy. 

Reminiscing the old Shanghai days, the event was adorned with beautiful lanterns and motifs, with a modern twist in the spirit of ushering the new. 

The event began with a stunning lion dance performance, led by Zhu Bajie (a popular character inspired by Chinese novel Journey to the West), to invite luck.
Each of the five lions in the colours representing the brands of the HEINEKEN Malaysia portfolio such as Tiger, Heineken®, Guinness, Anchor and Apple Fox.

With the festive mood at an all-time high, HEINEKEN Malaysia Managing Director, Roland Bala, commenced the event with his speech and awakened the dragon for a mesmerizing dragon dance performance. 
From left to right : Andrew Woon, Sales Director, Jiri Rakosnik, Marketing Director, Roland Bala, Managing Director, Szilard Voros, Finance Director, Renuka Indrarajah, Corporate Affairs & Legal Director.

  Incredibly awesome vibes all night long. 

The mesmerizing dragon performance.

Toss to prosperity and a bountiful year ahead, followed by a dinner with scrumptious dishes and ice cold beer. 

During the grand event, we had so much fun participating in a range of auspicious games and activities, from tea leaf and Chinese palm reading, to welcoming the year of the Pig with intricate Chinese paper cutting and personalized calligraphy, there was something for everyone.

Make this Chinese New Year a memorable one as you may be rewarded this festive season with Tiger Beer! Until mid-February, simply purchase any big bottle of Tiger Beer, Guinness Foreign Extra Stout or Heineken® at participating coffee shops, food courts and Chinese restaurants and check underneath the bottle caps for three different characters - “” (Fu), “” (Xi) and “” (Zhu) - representing the different prizes to be won. One bottle cap marked “” (Fu) allows consumers to redeem an angpow worth RM88,888, one cap marked “” (Xi) can be exchanged to redeem an exclusive Tiger Beer Mahjong set, and collecting 15 caps marked “” (Zhu) will allow consumers to redeem the exclusive Prosperity Bowl set, be sure to keep a lookout to start your collection today!

The exclusive Tiger Beer Mahjong sets are also available to be purchased at participating supermarkets during the month of January. Alternatively, with the purchase of three cartons of HEINEKEN Malaysia products, inclusive of one carton of Apple Fox, consumers can own the Tiger Beer Mahjong set for only RM99 while stocks last.

For more information on this campaign and its promotions, visit
*These promotions are only open to non-Muslims who are 21 years old and above.

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