Coffee lovers in Malaysia will have something to look forward to as NESCAFÉ® Ready-to-Drink brings all things Malaysian with the rebranding of its local coffee drinks to the NESCAFÉ® KopitiamSeries and the introduction of two new variants, the NESCAFÉ® Kopi-C, and NESCAFÉ® Kopi Cham. The new NESCAFÉ® Kopi Cham is a combination of tea and coffee, while NESCAFÉ® Kopi-Chas a smoother blend of coffee and milk. These two flavours are recognised as popular coffee choices in the local coffee shops.
Inspired by the interior of a typical Malaysian kopitiam, the new and vibrant design of the cans is a symbol of nostalgia with an emphasis on heritage. Old school yet trendy, NESCAFÉ® strives to connect with Malaysians to recreate this reminiscence, and feel proud of this heritage.
With the familiar taste that all Malaysians know and grew up loving, NESCAFÉ® aims to bring that concept to life in a can by giving it a contemporary look for today’s savvy coffee drinkers without compromising on its authenticity.
The existing local coffee range under the NESCAFÉ® KopitiamSeries rebrand includes NESCAFÉ® Tarik, NESCAFÉ® Tarik Kaw, NESCAFÉ® Kopi-O, NESCAFÉ® White Coffee, and NESCAFÉ® Ice. The NESCAFÉ® Kopitiam Series will be available nationwide at all participating retail outlets and also on e-commerce sites.
Competition is getting stiffer and that's why they need to rebrand to stay relevant for coffee lovers. :DReplyDelete