Friday, September 30, 2016

Passport International Beerfest by Heineken Malaysia

Wootz... How time flies! My favourite month October is almost here. Besides being my month, it is also that time of the year where we celebrate beer and cider's glorious existence.

Forget Octoberfest! This year, Heineken Malaysia introduced its brand new initiative, Passport International Beerfest. An all-out celebration with Heineken Malaysia's range of beers and ciders from The Netherlands, England, Germany, Ireland and Asia, plus a chance to bring to life the experiences and cultures behind each of them.

Last week, Passport International Beerfest was officially launched at Trec KL to mark the start of the campaign.

The event was filled with interesting activities such as percussionist band, dance performances, stilt walkers, jugglers, magicians and brand ambassadors dressed up in Japanese and German costumes. 

Consumers will not only be enjoying the attractive promotions, but will also be able to own a set of six limited edition Passport International Beerfest collectible mugs as memorabilia from selected outlets.


For more information on Passport International Beerfest, kindly log on to 

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