It's time to welcome the Year of the Rooster! Back in those days, we have the rooster perched on the rooftop with its symbolic cock-a-doodle-doo to jolt us awake. Always the early bird filled with positivity, joyfulness and gratitude, the rooster claims his place, welcoming a brand-new day – a day filled with opportunities. Taking inspiration from the mandarin pronunciation of rooster（鸡 jī), which bears the same pronunciation as ‘Opportunity’（机 jī ), Carlsberg wishes all a year filled with golden opportunities!
Carlsberg Malaysia has officially launched its CNY campaign recently at the Pavillion, Kuala Lumpur shopping mall attended by over 250 members of the media and trade partners.
From left : Gary Tan, Sales Director; Juliet Yap, Marketing Director; Lars Lehmann, Managing Director; Pearl Lai, Corporate Communications and CSR Director; Lew Yoong Fah, Chief Financial Officer.
Carlsberg Malaysia management team wishes all a year filled with golden opportunities. Check out the marvellous 6 feet tall ‘Golden Rooster’icon formed by auspicious four Chinese characters处处生机[chù chù sheng jī].
Upon the tapping of Carlsberg Smooth Draught beer by Managing Director of Carlsberg Malaysia Lars Lehmann, the brand’s iconic hop leaf lighted up, spinning its weather vane at 360 degrees as confetti burst to usher in the year of opportunities.
In conjunction with the CNY campaign, Carlsberg is rewarding consumers more golden opportunities by offering shoppers with “Probably the Best CNY Shopping Experience".
Purchase Carlsberg Malaysia’s products worth RM200 and above at 8 participating AEON and AEON Big outlets on 14 and 15 January 2017(12pm to 3pm) to participate in the “Weather Vane Digital Spin” and stand a chance to have your CNY groceries paid by Carlsberg or walk home with other fabulous prizes. Don't miss out the golden opportunities!
Adding more opportunies to win prizes this CNY, Carlsberg is also running a nationwide consumer promotion across hundreds of restaurants, coffee shops and food courts from 3 January to 28 February 2017. Beer lovers who purchase three (3) big bottles of Carlsberg or Carlsberg Smooth Draught will receive a deck of playing cards and stand a chance to win attractive bonus prizes such as Samsung Home Theatre System, Ogawa Handheld massager and many more!
For more information on Carlsberg CNY’s activations and promotions, kindly log on to www.facebook.com/CarlsbergMY