Wednesday, March 22, 2017

Doodle Your Precious Moment @ Shell Select Outlet

From left : Ms. Joey Liew, Retail Operations Manager, Shell Malaysia Trading Sdn. Bhd; Mr. Au Tong Sing, National Sales Manager, Shell Malaysia Trading Sdn. Bhd and Mr. Joari Mohd Jaafar, Shell Malaysia District Manager for central areas; with the Doodle Malaysia team.

Shell Malaysia has collaborated with Doodle Malaysia, a community of homegrown artists, on a special initiative "Doodle Your Moment" to bring to life happy moments shared by Malaysians at Shell Select, into unique refreshing doodles. Everyday journeys can be made better when it is spent at Shell Select, the one-stop havens designed to refresh and alleviate your stress. And the best part is now you could save these moments with hand-drawn doodles. 


Busy as a bee. Grab a quick lunch at the Shell Select Store.

From 22 March to 26 April 2017every time you take a break at Shell Select outlet, don't forget to share a photo of your personal moments such as coffee with friends or ice cream break with family, on Instagram with the hashtag #ShellKita for a chance to be immortalized into hand-drawn doodle by members of the Doodle Malaysia community. Up to 100 of the best user submissions will be printed onto exclusive merchandise and deliver directly to the selected participants as a special token. Psst...... To stand an even better chance of being selected, do share your moment with a creative caption of not more than 40 words.  

(Left to right): Ms.Joey Liew, Retail Operations Manager, Shell Malaysia Trading Sdn. Bhd; Juan Villanueva, Concept Artist and Mr. Au Tong Sing, National Sales Manager, Shell Malaysia Trading Sdn. Bhd 
Such a lovely coffee stain art of me by En Firdaus. 

Thank you Shell Malaysia for the brand new phone casing with hand-drawn doodle of me. *priceless*

The “Doodle Your Moment” initiative is part of Shell’s Refreshing Journeys campaign which aims to show Malaysians that life isn’t just about the destination, but the journey and many moments that happen along the way. It aims to highlight the refreshing moments that customers can enjoy on their journey when they step into a Shell Select, providing them a respite from their daily frustrations and hurdles, and enabling them to rest, reflect, and rejuvenate. These refreshing moments are brought to life through a complete ecosystem of curated products, attractive food and beverage offerings, 5-star service, and a quick-and-easy store experience, where customers can continue their journey with one less worry on the road. To find out more about the campaign, kindly visit

As part of this campaign, Shell Malaysia also recently collaborated with local singer-songwriter Talitha Tan to produce a music video titled “Rasa Sayang”, which captures real refreshing moments customers experience at Shell Select – from enjoying deli2go treats with their loved ones and celebrating a surprise birthday party, to being assisted by Shell station staff. 

For the music video, and more information on the refreshing moments customers can experience at Shell Select, please visit


  1. I never knew Shell is as fun as this. Here in Philippines, it's just a gas station. Wow.. So fun! I hope Shell Philippines can be as fun as this.

  2. wow looks like you enjoy the moments.
    I pump fuel soon at shell.

  3. I'd love to have a coffee stain art of myself too. Thanks for this information on Shell campaign. Will participate.

  4. Nice doodle u get from Shell campaign. I can see the Shell be improved so well :)

  5. Something different offered by Shell. Will check it out this weekend.

  6. haha so special ! anyway nice doodle u hv!