Monday, April 29, 2019

Murad Launches Prebiotic Series @ Botanica + Co


Did you know the surface of your skin is home to carefully balanced collection of trillions of living organism such as bacteria and yeast? This microbiome made up of bacteria and yeast give your skin the much-needed nutrients and helps boost a healthy skin barrier. Today, our preoccupation with anti-bacterial products and harsh cleansers not only destroys bad bacteria, but also the good bacteria that's maintaining our skin's ecosystem. Not to mention, the harsh environmental condition (exposure to allergen and toxin) as well as other factors such as lifestyle, age, emotion, diet and hygiene products we find ourselves battling with skin issues.


That being said, Murad Malaysia launched its latest invention, the Prebiotic Series to help nourish the skin with prebiotics and balance skin's microbiome for healthier skin. The Prebiotic series comprises of 3 products namely 3-in-1 Multimist, 4-in-1 MultiCleanser and Night Fix Enzyme Treatment were introduced at a media launch event held at Botanica + Co recently.

Prebiotic 3-in-1 Mutlimist

This 3-in-1 solution is your key to all day hydration which also acts as a priming and makeup setting agent. It works its magic by promoting enrichment of good bacteria and keeping the skin well-hydrated via 3 key ingredients, prebiotic hydrating sugars that help to reinforce and boost skin's natural hydration reserves for a smooth, healthy barrier, while the yeast peptide aids in locking in skin's natural moisture levels to promote healthy, hydrated skin, which in turn supports an ideal environment for a healthy microbiome.


As a make-up setting agent, a multi-tasking bipolymer complex forms a natural, breathable surface smoothing second skin that helps prime and set makeup to longer wearing makeup. You can also mist over makeup brushes then dip into powders to get the most out of your colours. The Multimist can be misted onto the skin either after cleansing/under makeup to prime or after makeup to set. It can also be used to refresh anytime, delivery hydration throughout the day.

Prebiotic 4-in-1 Multicleanser

This Prebiotic 4-in-1 Multicleanser is all your skin ever need in one bottle. The gel-to-oil makeup removing cleanser is formulated to balance the skin's microbiome by nourishing it with prebiotics to promote healthier-looking skin. It also can be used to remove makeup, dirt and excess oil, reduce dryness and dehydration, as well as to improve uneven skin texture.

Ideal for all skin types ( even sensitive skin), this 4-in-1 non-drying formula features start ingredients that suitable to be used in the morning and in the evening. The plant-based emollient hemisqualane that's derived from sugar cane, effectively dissolves eye, lip and face makeup (including waterproof) in one cleanse while simultaneously helps to nourish the skin.

Cyclic peptid, a unique cleansing peptide that is 300 times more efficient than traditional surfactants that cleanse without causing irritation. It helps trap oil and debris and allow it to be easily rinsed from skin without stripping natural facial oils. The presence of prebiotic powder nourishes good bacteria to promote a healthy balance, whilst hyaluronic acid and prebiotic hydrating sugars act as softening and smoothing agents that reinforce the skin's natural hydration.

Murad's Prebiotic 4-in-1 Multicleanser can be applied directly to dry skin and massage thoroughly over face and eyes. Continue massaging the product into the skin with wet hands to create a light, milky emulsion. Your skin will instantly and noticeably look healthy and feels soft to the touch. \

Night Fix Enzyme Treatment

One of the keys to maintaining youthful looking skin is having sufficient sleep. If you struggle less with falling asleep (generally within 1 hour) you'll appear 2.5 years younger than those who do as your body goes into makeover mode during your sleep where your cells renew and repair between the magic hours of 11 and midnight. This is when cells need and absorb nutrients the most, and supplying your body with everything it needs to help the anti-aging function go into overdrive.

Murad raises the bar with Night Fix Enzyme Treatment that encourages the skin to repair itself overnight. This outstanding innovation consists of ingredients that act as an enhancement and customization to your current regimen. (Murad's traditional 3 step process) The chronopeptide treatment found in the formula, syncs up with the body's circadian rhythm to support natural repair and lends vibrancy to your skin. While the tri-enzyme formula is made of purified red and green microalgae forming three encapsulated enzymes that provide potent antioxidant protection and detoxification to reduce visible signs of premature aging such as loss of elasticity, lines and wrinkles.

Finally, its patent-pending aroma technology that combines the science of sleep with the power of scent has been shown in clinical trials to have the benefit of enhancing sleep quality. The aroma technology prepares the mind and senses for deep, restful sleep resulting in healthier-looking skin by the time you wake up in the morning with ingredients such as Cedarwood which exudes earthy aroma that helps elevate mood, relax and overcome stress, and lemon to purifies and cleanses, and help lift the day's tension to invite positive energy.

For more information, please head over www.murad.com.my

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