Saturday, April 20, 2019

Essentiale® Celebrates World Liver Day with 'The Silent Hero In You' Campaign

Hey! Welcome back to yet another health-conscious topic. :p
Ohh well... good health is a precious gift, did you know 1 out of 5 suburban Malaysians suffer from fatty liver? Our liver is the second largest organ in our body, yet its importance is often overlooked. In conjunction with World Liver Day 2019, Essentiale®, the world’s leading No.1* liver care brand launches an awareness campaign themed “The Silent Hero in You”. The campaign aims to highlight the importance of liver health while urging consumers to take care of their silent superhero, the liver, which silently performs over 500 functions every day, so they can lead a life full of vigor and vitality. 

There is a common misconception that only those who consume alcohol, frequently have heavy meals or eat out often are more susceptible towards declining liver health. But the truth is, individuals who do not take proper care of their liver may also very well be open to the risk of Non-Alcoholic Fatty Liver Disease (NAFLD). NALFD is caused by the accumulation of fat in liver cells due to poor lifestyle even though they drink little to no alcohol. Research indicated 22.7% of Malaysian suburban population suffers from NAFLD. In other words, there is a high incidence of fatty liver in the country where 1 out of 5 Malaysians suffers from fatty liver. 

“This World Liver Day, a day observed and celebrated globally on 19 April every year, Essentiale® is taking active measures to enlighten Malaysians on the daily lifestyle changes that can benefit their liver health,” said Helen Lee, Brand Lead, Sanofi Consumer Healthcare.
 “The campaign will see Essentiale® rolling out various social content such as YouTube videos and Facebook animations on simple exercise routines and lifestyle tips that people can follow and adapt to ensure optimum liver health can be achieved. Essentiale® will also be collaborating with Celebrity Fitness to host activities and promotions in the month of April to encourage healthy living” she added.   
Essentiale® is made up of 76% essential phospholipids that highly purified from soybean to strengthen the hepatocyte membrane for improved metabolic processes, which helps to repair cells and restores the liver’s vital function with just 2 capsules orally 3 times a day.  In addition, it is proven that symptoms relating to NAFLD are reduced with Essential Phospholipid.

Essentiale® is available at pharmacies and personal care stores in Malaysia with a recommended retail price of RM76.13 (50 Capsules, including SST). Please seek further advice from your local health care professional before consuming Essentiale®. To learn more about Essentiale and to keep up to date on latest happenings, follow Essentiale Malaysia on Facebook at (

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