Carlsberg’s “pursuit of better” has been encapsulated in the brand’s iconic history of 172 years since
Carlsberg Laboratory in 1875 focusing on perfecting malting, brewing and fermentation.
Management of Carlsberg Malaysia (from bottom left) Lim Chee Keat, Chief Financial Officer, Caroline Moreau, Marketing Director, Gary Tan, Sales Director, Ted Akiskalos, Managing Director, Pearl
The Carlsberg Laboratory’s scientific research led to the development of the world’s first pure yeast
1883, a discovery which changed the face of modern brewing, as well as the pH scale by S.P.L.
Sorensen in 1909 which is still used today. The laboratory continues to further the fields of
- Fresh Cap on Carlsberg bottles
- Premium-looking stem glasses
- Cans that come in Easy-to-Open packs
Carlsberg’s new Fresh Cap employs a cleverly designed scavenger liner that removes oxygen from
On the other hand, Carlsberg’s new glass features a bowl-shaped design and tapered head for a
For consumers who purchase Carlsberg cans, you can now open
In The World with ease and convenience without the need for a sharp object or worrying about sore
Besides providing a better beer experience for consumers, Carlsberg also supports sustainable packaging
To learn more about Carlsberg’s new look and feel, betterments and promotions, visit the brand’s
Facebook page at CarlsbergMY or check out www.probablythebest.com.my.