Street food is life! Especially when paired with ice cold Tiger beer, don't you agree? As a beer born and raised in the streets of Asia, Tiger continued to champion this platform even when dining out was not possible in the recent years. All this to ensure that the local street food vendors got the recognition they deserved. After two years of hosting its fan-favourite Street Food Festival virtually, Tiger is making a big comeback with its iconic street food festival on-ground for a street food experience like never before.
While gearing up for the big festival, the brand encourages Malaysian fans and street food lovers to
join the hottest street food hunt by recommending their favourite street food spots. Whenever
they’re at their favourite street food outlets, they can drop a pin on the microsite to recommend the
place for other street food lovers to try, and get rewards in return too. With all the recommendations and reviews from fans, Tiger would have created an exclusive street food directory which will be available for Malaysians who want to hunt for some of the hottest street food dishes in town.
This year’s theme for the Tiger Street Food Festival features all things hot and spicy. The best way to
enjoy these bold flavours is with Tiger Crystal for the ultimate street food experience. To truly
elevate the thrill of the hottest hunt, the Tiger Fire Truck will be making an appearance at selected
outlets within the Klang Valley, Penang, Ipoh, Melaka and Johor regions from now until 14 th October
This lok lok truck with a twist serves innovative versions of familiar street food flavours in the form
of skewers, paired with a variety of hot and spicy soup bases and sauces. Ranging from curry laksa,
tom yum, prawn noodle, white pepper, mala, and spicy sour vegetable soup bases, fans will be able
to experience delicacies curated by popular local street food vendors in a way like never before. Fans
who want to feel the heat can take up challenges like the Fire Challenge where they can test their
limits with the hottest street food and score ice-cold Tiger Crystal that pairs perfectly for the
ultimate street food experience. The “Hottest Hour” activation at selected hours every weekend in
the regions will surely bring the heat up too with the hottest promotions for fans!
Fans who want to enjoy the street food experience from home leading up to the event can also be
part of the fun. This year’s Tiger Street Food campaign features limited-edition packaging of Tiger
Beer and Tiger Crystal cans and bottles, inspired by some of the renowned local street food dishes
like char kuey teow, grilled sting ray and lok lok. These limited-edition cans and bottles are available
for purchase at selected hypermarkets, supermarkets, restaurants, and food courts.