Tiger Beer Unveils Bold New Look with Spectacular Brewery Showcase

 

Tiger Beer ushered in a new chapter in its legacy with the launch of its new visual identity, showcasing the brand’s progressive spirit and bold ambition to drive innovation. To celebrate this milestone, Tiger Beer hosted an exclusive event at Heineken Malaysia, where the new design of the brewery's façade was revealed through a stunning projection mapping display.

Feeling The Twist at the Tiger Soju Flavoured Lager Launch Party

 

At the launch party of Tiger Soju Flavoured Lager, it was lit. The party was packed with a slew of curated immersive experiences and live performances by local and international acts alike where over 4,500 fans got to feel, see and taste the twist.

Cheers To A Bolder Tomorrow with Tiger Beer

  

The dragon is considered a powerful and desirable zodiac sign in Chinese culture, when coupled with the spirit of the tiger, signifying a fearsome force. Thus, Tiger Beer is urging people to celebrate their brave accomplishments and make even bigger plans for the Year of the Dragon. To much anticipation, the 'Cheers to a Bolder Tomorrow' campaign was formally launched at Sunway Velocity Mall with a series of exciting events and activities full of unstoppable 'huat'.

The Ultimate Tiger Street Food Festival Is Back

 

After a long hiatus due to the pandemic, the Tiger Street Food Festival is back on-ground, and this time with maze-like alleyways and curated experiences for fans to enjoy an elevated street food experience. Tiger has gone all out to provide an authentic but innovative experience leading up to the festival beginning with the launch of the Hottest Hunt microsite in September. Fans came together to recommend the hottest street food spots and contributed to create a directory of bold street food dishes to try with approximately 1,000 pins dropped to date.

Tiger Street Food is Firing Up the Hottest Hunt

 

Street food is life! Especially when paired with ice cold Tiger beer, don't you agree? As a beer born and raised in the streets of Asia, Tiger continued to champion this platform even when dining out was not possible in the recent years. All this to ensure that the local street food vendors got the recognition they deserved. After two years of hosting its fan-favourite Street Food Festival virtually, Tiger is making a big comeback with its iconic street food festival on-ground for a street food experience like never before.

Tiger Beer Turns Iconic Labels Into Symbols of Courage

Being Asians, our courage to push forward is often held back by the fear of failure and judgment. Tiger Beer is no different. Before 1932, it was widely believed that you couldn’t brew beer in the Asian heat - beers at the time were of European origin. Yet Tiger defied the odds to create a lager, born in the streets of Asia, that is now world-acclaimed and Malaysia’s No. 1 beer. 

Uncage Your Inner Fire with Tiger Crystal

Tiger Crystal - crystal cold refreshment, brewed for your fire, is all about inspiring fans to uncage their inner fire. The #FireStarter platform is ignited with that notion, to encourage fans to explore and discover new skills and passions with confidence. Featuring local mentors, surfskate pro Aaron Chan, Don Michael of Happyfingers Jumps, Meng from All Is Amazing and Mavic from Craft at No.7, the #FireStarterSquad welcomes fans to learn tricks of the trade and master the basics from them.

Unbox The Extraordinary with Tiger

Hey! Are you running out of ideas for your next food delivery? Tiger Beer, the champion of Asian street food, has the answer. Spice up your mealtimes by pre-ordering the Tiger Street Food Box – featuring exclusive, bold collaborations between classic street food favourites and some of KL’s hottest modern restaurants and get it delivered right to your door!

Beat The Heat with Tiger Crystal

Arrgghh! The weather has been so hot lately.

Stepping out of the house makes us think twice, let alone doing some fun activities out in the hot sun. Be it a BBQ gathering or a fun day out in the sun, getting through the heat can be a real challenge. Add in Malaysians’ love for spicy food, and it’s clear we’re in need of a way to cool down! Tiger Crystal has just the way for you to Beat the Heat and carry on doing what you love! Brewed at a crystal-cold temperature of -1 degree Celsius, Tiger Crystal is not only refreshing and less bitter, but absolutely perfect for the hot weather! With the amazing promotions ongoing from now until 31st May, now is the time to pick up some ice-cold Tiger Crystals for ultimate refreshment.

Tiger Takes Street Food From The Streets and Onto Your Screens

The refreshing Tiger Beer has always been synonymous with delicious Malaysian street food as the refreshing beer pairs perfectly with the bold flavours. Tiger Beer, Malaysia's No. 1 is famous for regularly hosting large-scale street food festivals, complete with games and activities, live performances and of course, a great selection of street food to savour alongside ice-cold Tiger Beer. 

Tiger Beer Launches Its Chinese New Year Campaign For The Year Of The Dog

Huat ah! Yum seng.....
It's that time of the year again where everyone will stock up on supplies symbolizing a year filled with good vibes, fortune and prosperity. You know, we believe, how we start the year, will literally set the tone for the rest of the year. Hence, Heineken Malaysia Berhad offers its loyal consumers a great year that overflows with prosperity and togetherness as Tiger Beer unveiled its Chinese New Year campaign packed with opportunities to win.

A New Year Filled with Opportunities to Win with Tiger Beer

This Lunar New Year, Tiger Beer, Malaysia's No 1 Beer is rewarding its loyal consumers with the opportunities to win thousand of ringgit in cash prizes, exclusive limited-edition Tiger Beer Mahjong sets, collectable playing cards and many more. Let your New Year overflow with prosperity and togetherness when you fill your glass with Tiger Beer and other Heineken Malaysia products.

Rad New Look for Tiger Radler

Wootz... check out the new look Tiger Radler from Tiger Beer. 
Tiger Radler, a refreshing blend of beer with natural citrus juice now sporting a sunny new disposition on cans. Available in all convenience stores and supermarkets throughout the country, the new-look Tiger Radler still features the same great refreshing taste that’s perfect at any time of the day.

Tiger Bites Street Food Festival @ Avenue K Rooftop

Hello! Still remember the Tiger Bites trip I went with Tiger Beer few months ago in search of the best street food hunt? Well, in conclusion of the Tiger Bites, the rooftop of Avenue K is being transformed to resemble popular street food markets of Kuala Lumpur with a scrumptious spread of popular Malaysian hawker food dished out al fresco dining style. Wow... besides getting spoilt for choice with the wide variety of delicious street foods and we are treated to ice cold Tiger Beer.  A perfect pairing. :D

The specially created Tiger Beer cocktails, Roaring Passion and Bite Me, Cherry. 

While we are busy with foods and boozes, we are also entertained by Talitha Tan awesome performances.

Roasted duck, BBQ pork and char siew.

 Flying wantan mee.

Hokkien mee.

The night is ended with a surprise of two Lok Lok truck making its appearance for supper. Too bad I missed this!

Apart from foods, there are exciting activities such as ‘Go Nuts for Nuts’ and ‘Get Your Balls Straight’ games so we could win a stamp to redeem for more beer! 

As it began raining later in the evening, we then make our way indoor to ‘Chill lah’ area to kick back and relax. 

Hutong popiah. 

Back in August, Tiger Bites challenged foodies to a gastronomical hunt around Malaysia to uncage hidden street flavours. Embarking on roads less travelled, food lovers traversed the country in search for rare but yummy hawker nom noms, pinning their discoveries on Tiger Beer’s microsite www.tigerbites.com.my for others to explore. 

Prizes such as 18 sets of GoPros, phone lenses and selfie tripods were rewarded to participants of this 11 week long contest. The participant who put together the best street food trail (which combines the most number of pins dropped and total distance travelled) was then awarded with an all-expenses paid trip for two to Taiwan where more great meals await. Congrats to all the winners. 

For more information on Tiger Bites, please log on to www.tigerbites.com.my.

Tiger Radler Pop Up Party - The Picnicarnival @ Avenue K

Isn't that one lovely photo? Special thanks to Philippe for the amazing shot using a 50mm portrait lens. Anyway, the pretty scene of the lemon tree with lot's of lemons is made possible by Tiger Radler. Last weekend, I was invited to join in the fun of a Pop Up Party by Tiger Radler. The refreshing 'Picnicarnival' an outdoor party was held at the rooftop of Avenue K inspired by the breeziness of picnics and magic of carnivals.

Picnic spots are decorated in various themes such as English countryside, flower power, oriental garden and many more as we enjoyed our picnic basket and refreshing Tiger Radlers.

 

We are astonished by the picnic styled carnival fanfare that came packaged with stilt walkers, jugglers and unicyclists amidst several game stalls.

One of the game challenge is to scoop out 10 real lemons in a short period of time given. For each successful challenge, we will be given a token. We can redeem for Tiger Radler premiums such as Pop-Up Party stickers, T-shirts, koozies, notebook, huge soft toys, or even Tiger Radler six pack cans using the tokens. 

Finally, after so many rounds of games, I'm so happy to be able to bring the adorable huge bear home.

*Pic credit Philippe. 

A soaking tub with lemons was also made available so we could kick off our shoes and keep cool while soaked our feet and sipped on refreshing Tiger Radler. 

Cheers with Tiger Radler the perfect accompaniment to any occasion.

 'wefie' with the gang. :D

Hmm... I am not drunk. Just enjoying the moments. :p

Tiger Radler, Double Refreshment.

For more information, simply log on to tigerbeer.com.my.   

Tiger Bites : Do You Know Your Street Food by Tiger Beer.

Malaysian are truly spoilt for choice when it comes to food because of our diverse range of culture and heritage. You'll find an eatery everywhere, almost any time of the day. Those in Penang will boast they have the best char kuey teow and asam laksa, while those in Ipoh will tell you their hor fun is the best. However, Tiger Beer believes that there are hidden gems not known to many and is challenging foodies to uncage the secret street food havens throughout Malaysia in a campaign-called, Tiger Bites.

Recently, a slew of media was invited to join an 18-car convoy on a two-day street food trail to Ipoh and Penang for an unconventional gastronomic experience.

Beside the street foods, we have unlimited supply of Tiger beer and Tiger Radler too.

WOH HENG COFFEE SHOP

First stop, Dried Curry Mee for lunch in Ipoh.  It is indeed so good, zesty and spicy.
After a hearty lunch, our journey continues to Penang. 

APOM GUAN

We had this special apom for tea time snacks. Not your usual apom, Apom Guan is light and spongy with corn, sweet banana and grated coconut as fillings. I'm so in love and finished off 2 pieces in a blink of an eye.

TIGER CHAR KOAY TEOW

We are entertained by drum performances at Tiger Char Koay Teow, specially arranged by Tiger Beer.

Happiness equals a plate of awesome Penang Fried Kuey Teow with Tiger beer.

Addictive Loh Bak available here too. Dip into the sweet sauce and chilli sauce, so yum.

OLD GREEN HOUSE

And SUPPER time! Gosh.... It's been ages I've had supper.
The all time famous Hokkien Mee of Penang (Prawn Mee) but I find this rather average though.

Lip-smackingly good Or Chien (Fried oyster).

BREAKFAST IN BED (THE ROYALE BINTANG PENANG)

For the first time ever in my life, breakfast in bed.

Scrumptious brekkie of the locals favourite includes roti canai, fried lobak, har gao, bread toast, boiled egg and fruits.

PITT STREET KUEY TEOW TH'NG

One of the best meals in Penang, truly amazing kuey teow soup with in-house made eel fish ball and special minced meat.

Minced meat shaped from scratch.

Cutie's Homemade Chicken Floss

SEA PARK FLYING WANTAN MEE

Wantan mee turns into shuttlecock here, send flying high up in the air.

Video : https://instagram.com/p/6Z4F-ISbeA/

Roasted vs steamed chicken.

Do you know of any unusual place that serves up great tasting street food? Fellow Malaysians can participate in the campaign by creating a trail for others to follow as they uncover hidden food gems through a microsite. All they have to do is to sign up and start dropping pins along their way with exciting prizes await those that participate in this seven-week long contest.

Attractive prizes up for grab are 14 sets of GoPro, phone lens and selfie tripod for the best street food post on Instagram or pin dropped via microsite. At the end of the contest period, the participant that put together the best street food trail (which combines the most number of pins dropped and the longest trail in kilometres) will be rewarded with an all-expense paid trip to Taiwan for two where more great street flavours await.

Thanks for having us!

That's not all! In celebration of this new campaign, Tiger Bites will throw an exclusive festival filled with the finest street food with ice cold Tiger Beers as accompaniment. Sound appetising? Create your food trail and start dropping pins now, for your exclusive invites. Good luck!