Tuesday, February 24, 2015


Hey, girls! Forget the BB, CC to DD and let's welcome the EE! Clinelle launched its 1st All-in-One Clinelle  WhitenUp EE (Even Effect) Cream SPF 50 PA+++, a masterpiece that allies the best of skincare with the benefits of make-up. EE stand for Even Effect is the latest new generation tinted moisturizer that corrects and evens out every visible flaw, while addressing every skin concern. 

Lovely purple packaging.

However for pigmentation coverage, concealer still required. 

The Clinelle EE cream gives a flawless result without looking heavy or cakey with it’s lightweight, smooth and non-greasy texture softens and supples the skin for an evened, fresh-faced complexion. 

In keeping with all Clinelle Skincare products, this 15-in-1 Clinelle WhitenUp Even Effect EE Cream SPF 50PA+++ formulated and manufactured in Korea has been dermatologically tested for its tolerance and efficacy of the product has been proven and is paraben free which suitable for all skin types. 

All Clinelle products are also formulated with 6 secrets to happy skin which excludes potential harmful ingredients: 

No artificial colouring

No artificial fragrances

No lanolin

No mineral oil

No SD-alcohol 

No comedogenic ingredients

Fundamentally, all Clinelle products work effectively through an integrated Envinix™ system to free skin from rapid environmental aggressions with RX3 Action, to Repair, Refine and Reshield skin for optimized skin health and clearly visible and long term results.

Dermatologically tested with safe ingredients, Clinelle WhitenUp EE Even Effects Cream SPF50PA+++ is formulated with a powerful Advanced Skin Perfection Tri-Complex for the following efficacies: 

Repair with Whitening & Anti-Aging Complex: Purple Rice Extract and Peptide are combine for visibly fairer and younger looking skin.  

Refine with Hydration System: Innovative micro-encapsulated Aqua Capsules and Hyaluronic Acid locks in moisture for all day hydration, leaving skin smooth and soft. 

Reshield with Skin Protection Complex: Powerful antioxidant Chamomile and Sea Buckthorn Extract boost skin defense, soothes and calms skin sensitivity.
Available in Ivory/Natural shade
A high performance Even Effect (EE) cream that combines skincare and make-up in one beauty product. This lightweight and non-greasy multi-correction cream instantly delivers the following 15-in-1 beautifying functions for perfect flawless skin: 
Just 1 TOUCH for 15 BEAUTY effects
1. HYDRATES like moisturizer 
2. REFINE PORES like toner 
3. WHITEN and prevent skin darkening
4. ANTI-AGING REPAIR to reduce fine lines & wrinkles 
5. SKIN RENEWAL for supple skin
6. PROTECTS with SPF 50 PA+++ like sunscreen
7. SOOTHES & CALMS skin sensitivity
8. FIGHTS BACTERIA to prevent blemishes 
9. SKIN DEFENSE with antioxidants
10. CONTROLS OIL for matte finish 
11. COLOUR CORRECT to even out skin tone
12. BLURS FLAWS (dark spots) like concealer
13. SMOOTHES like primer
14. COVERS like foundation
15. WATER RESISTANT for longer lasting make-up
• Dab and blend evenly over cleansed and toned face as a daily moisturizer or as a make-up basis (last step of skin care regime). 
• For happy skin and face, follow with Clinelle Oil Free Smoothing Compact SPF18 and Clinelle PureSwiss Thermal Spring Water.

Don't care! Just spray wherever n whenever needed. LOL


Even complexion with just one application. 

All smooth and flawless now with less obvious laughing lines too.


Everyone selfie nowadays! But with such close-up of face presents a new set of issues, with close-up views of the hair, the eyes, the nose, the ears and of course, the complexion. There are many things that can ruin that perfect Selfie – pimple scars, acne marks, fine lines etc. Clinelle WhitenUp Even Effect EE Cream SPF 50PA+++ evens out all flaws all set to make every person look Selfie ready without any touch up or filter needed!

Let's join Clinelle 1 Minute Clinelle Selfie Perfect Challenge from 6th February 2015 to 15th March 2015. To qualify in this contests, 

Step 1 – "Snap" a Selfie of yourself with Clinelle EE Cream 30ml 

Step 2 – "Tell & Hashtag" Tell us WHY you Selfie, Hashtag #myclinelle #eecream #oneminuteselfieperfect; 

Step 3 – "Post" it on your Instagram and share it on your Facebook timeline and stand a chance to win a Samsung Galaxy Tab 3 Lite worth RM699 and Clinelle hampers total worth up to RM5000! 

Selfie time!

Ooh.... don't forget to pose with Clinelle EE cream 30g. No filter require anymore! 

*All selfie are without filter or edited except for the background.

Pro : Great coverage with matte finish. With SPF 50 this is what I really needed!

Con : Pricing slight expensive. Still require help of concealer for pigmentation skin.

Clinelle WhitenUp Even Effect EE Cream SPF 50PA+++ RM65.90 (30ml) available at AEON Wellness, Caring, Guardian, Watsons & selected independent pharmacies nationwide. 

Join their facebook page now to keep abreast of Clinelle’s latest news and events.




  1. The before and after photos are definitely convincing. Looks like Clinelle does work.

  2. Wow! What an all-rounder product. You mean it will help my granny looks younger? Lol. Anyway, I hope it works for guys? Will love to get that Galaxy tab.

  3. I'm surprised to see Ella as the endorser for this product. Now, I guess it will go all the way ZZ cream one day... so many different types of cream coming up! But there's indeed a huge change!

  4. Call to action photos are evidence that the product rocks!

  5. I don't want to join the contest but I would like to try the product. Will check the department stores for this brand.

  6. I have this and going to try it next week, the coverage is moderate which makes it good for daily usage. Looking good in photos.

  7. wow, it really brightens up your complexion and has a smoothening effect! will try this one out when i'm done with my current cc creams.

  8. I am convinced :)
    BB creams didn't really impress me and I love CC creams more. I haven't used any DD cream, lol, but this EE cream looks promising. I like it - you got me at all the 15 beauty effects and I think it's great that it can double as a foundation too. I'll have to check our stores here if Clinelle is brand that they have.

  9. I don't really know anything about creams. But these looks helpful to your facial skin. :-)

  10. Definitely a noticeable difference! I have not heard of EE creams before but like the idea of the spray! I will have to look out for this! Sim x

  11. This looks like a very good product! So many good things for our skin.. I might have to find an EE cream somewhere here...

  12. This should help your skin be selfie ready. It does look really effective.

  13. The after photos show how well the product works. Do they have any coverage for dark skin?

  14. Now there is EE! I have not even heard of a DD. I think I will introduce this to my wife. You have made a convincing presentation of this product.

  15. Wow, this Whitenup EE-cream is so innovative and it flawlessly covers all the little skin defects! I would love to try it on my skin, too!

  16. This is a good product to try based on your review and the before and after photos.

  17. I love it! No filter required! I was so intrigued with the 15-in-1 claim. O.O Judging on your review though, it looks promising.

  18. Wah.. before and after really huge different!~ It's really a good product~

  19. The effect is obvious based on your photos, hope others will achieve the same effect too - KarenT

  20. Wow, the result is impressive. I haven't tried this product before. Must try now. :)

  21. When the BB cream fad started, I expected it'd make way for CC and DD creams. But I didn't expect the EE cream! Anyway, this really looks promising. Although honestly, your skin looks great even without the EE cream on! ;)

  22. Wow those before and after photos are super good. If one were looking for a new skin product I guess this would do.