Friday, February 10, 2017

CHAPS is Now Open @ Pavilion Elite

Strike a pose like a model with super model Amber Chia. :p

Congratulations to CHAPS on your new store opening at Pavilion Elite! These days, fashion is more than an essential wear, but it is also a form of individual self-expression. Malaysia fashion industry has definitely become one of the most popular and sought after essences. Gone are the days of fashion styles focusing on a specific theme, instead it now ranges from diverse styles that accomodates every individual's different personality and soul.

With that being said, the multi-billion dollar global leader in consumer goods with retail, Luen Thai Holdings Limited has extends its reach with CHAPS, a brand created by fashion icon Ralph Lauren. If you don't know yet, CHAPS was launched in 1978, offers classic all-American styles that is synonymous with carefree, timeless design and impeccable quality. It offers a complete comfortable yet stylish lifestyle collection for women and men ranging from casual sportswear with a feel of simplicity yet giving attention to detail, to signature pieces with a trendy fashion twist, to elegant dresses and men's polished tailored clothing.

Group pic : Friends of CHAPS with Mr Willie Tan;CEO of Luen Thai Enterprises, Mr Jason Tan;General Manager of Luen Thai Retail Holdings, Mr Ivan Teo;General Manager, Southeast Asia Region, Mr Jeffery Tan;Director of Luen Thai Retail Malaysia and Dato Joyce Yap,;CEO of Retail-Pavilion.

CHAPS collections are inspired by the cities in USA represents fashion that is confident, spirited and fresh with authentic inspirations from nautical to Americana. For the ladies, you could choose from blouses, dresses, skirts and pants that are sophisticated and ready to wear, perfect for work and can easily switch up to dinner wear. These all occasion wardrobe essentials combine seamlessly to yield a collection that's perfect for today's on the go busy women. 

Subtle embroideries, petite lace eyelets and crochet trims offer a feminine appeal.

From the iconic Polos to rugged plaid Oxford Shirts, Flat-Front Shorts and Classic Pants in hue of colours, men could get comfortably fit with all the signature details one could ask for from the brand's classic models. 

CHAPS offers stylish looks that effortlessly transition from the office to cocktail hour with a wide selection of dapper outfits. 

Rock your style with CHAPS today! Thanks for having me, #CHAPSMalaysia 

Pavilion Elite
Lot 4.100.00, Level 4,
Kuala Lumpur. 

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