Customers today prefer shopping online because it's so convenient. Have you ever thought of whether e-commerce will replace the traditional store in the future? Recently, Quill City Mall hosted an expert forum along with five retail industry players to discuss the future of retail impacted by the '
The informative forum held in
The expert forum “Future Proof Your Business - New Retail Innovations and Interventions” led by five retail
Anwar Jumabhoy (Industry Expert), Kent Lee (Founder of Smuzcity), Redza Shahid (Founder of Grubcycle) and Cheong Chia Chou (CEO of PUC Berhad), moderated by Jonathan Case. guru including
“Many malls in Malaysia
“Turns out, the fun of shopping remains, although the way we shop has changed. Quill City is determined to meet the ever-evolving consumer expectations and their standards for convenience, entertainment, and of course, the satisfaction of shopping,” added Senior Vice President, Marketing, Quill City Mall, Justin Liew.
“We also need to challenge retailers that had or hadn’t been focused on pushing their products online to
reimagine the essential role physical experience play in building strong and memorable relationships with their customers,” said Koong.
According to Koong, it is time we welcome the “
phygital” era. A “ phygital” mall is a combination of the physical and digital functionality, and excitement to create the best version of a balanced retail ecosystem.
Quill City Mall, we’re envisioning a retail model centered around exciting digital interactions, social intimacy and a borderless O2O e-commerce platform within a physical space – a “ phygital” mall. It is about designing a shopping platform, a journey within a physical space, with consumer-centric tech infrastructure that facilitates the interactions between consumers and brands throughout the shopping experience,” Koong added.
A sneak peek into their “
phygital” features include e-wallet function, borderless payment, smart logistics and digital content marketing such as live streaming by influencers.
Quill City also announced their new tenant lineup that each has their unique definition of what a “
phygital” concept store means to their brand and customers.
For instance, JD.com, China’s leading one-stop e-commerce platform – has teamed up with Presto, a local social marketing application to form an exhilarating partnership – JDX Presto Concept Store. The store is not only cashless, but it is also
staffless and borderless which makes them the largest online-to-offline experience store in Malaysia.
E-Sport Center is also settling in with a “ phygital” gaming store while UniKL introduces industry exposure projects dedicated to business students.
CEO of PUC Berhad Cheong Chia Chou presented a staggering
They further confirmed that the future of retail needs to promote intimate social relationships between brands, both international and local, with consumers by building a physical space that is customer experience-centric.
Quill City will soon become a
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