Wednesday, April 20, 2022

Celebrate A Memorable Hari Raya @ Pavilion Kuala Lumpur

As Malaysia’s borders re-open and the nation transitions to an endemic phase, Pavilion REIT Malls are excited to welcome visitors to celebrate Hari Raya with plenty of festive shopping, buka puasa reunions, fun times and exciting rewards. Pavilion KL celebrates with ‘Eid In Harmony’, an international, cross-cultural showcase in partnership with the Embassy of the Islamic Republic of Iran; Intermark Mall’s ‘Meriah Raya’ invites shoppers to experience the art of puppet-shadow play with Malaysia’s traditional Wayang Kulit and revisit nostalgic Malaysian childhood games; and at Da Men USJ, shoppers will be transported back to `90s Malaysia with ‘Bestnya Raya!’, celebrating Malaysian batik in an iconic retro style!

(L) Explore Pavilion KL’s ‘Eid In Harmony’ Marketplace (R) Witness a live Persian carpet weaving demonstration


With the re-opening of Malaysia’s borders, Pavilion KL, Malaysia's premier shopping destination, once again presents an international dynamic to its festivities. Partnering with the Embassy of Iran for the first time, ‘Eid In Harmony’ is an international, cross-cultural showcase that celebrates the heritage, culture, and traditions of both Malaysia and Iran.Following the celebration of the Persian New Year from 2 - 7 April with authentic Iranian products and interactive activities at the Centre Court, Pavilion KL has transformed into a spectacular Hari Raya celebration, showcasing both Malaysian and Iranian culture through festive décor, gifts, activities, and shopping experiences until 16 May.

Pavilion KL is also proud to partner with the Ministry of Tourism, Arts and Culture Malaysia, Kraftangan Malaysia and Dewan Bandaraya Kuala Lumpur (DBKL) to present Malaysia’s stunning handicrafts, arts, and culture, to promote Malaysia’s local craftsmanship at the ‘Eid In Harmony’ Marketplace. For a unique shopping experience at the Centre Court, shoppers may pick up Raya gifts and souvenirs from a variety of Malaysian and Iranian handicraft on sale. There are also plenty of immersive activities such as the first live Persian carpet weaving demonstrations in Malaysia, enamelling on copper handicraft workshops, as well as musical and dance performances from both cultures for shoppers to experience.

“With the Malaysian borders now open to international visitors, we expect to see a major multiplier effect on several tourism-related sectors. Flights will resume, hotel room occupancies will rise, and as Malaysia’s premier shopping destination, we are confident that our foot traffic will increase significantly. Pavilion KL marks this long-awaited moment to present yet another magnificent festive campaign to our visitors,” said Dato’ Joyce Yap, Chief Executive Officer of Retail, Pavilion KL.

‘Eid In Harmony’ was officially launched by Guest of Honour Datuk Saraya Arbi, Deputy Secretary General of the Ministry of Tourism, Arts and Culture; alongside H.E. Ali Asghar Mohammadi, the Ambassador of Iran to Malaysia; Dato’ Joyce Yap, Chief Executive Officer of Retail, Pavilion KL; Mr. Khairul Azmir Ahmad, Director of Culture, Arts, Tourism and Sports, DBKL; and Mr. B. Ravintharan, Head of Cards, Maybank Group Community Financial Services. Following the launch, guests were treated to a vibrant Malaysian Islamic Fashion Show by Yayasan Tuanku Nur Zahirah and given an exclusive tour of the ‘Eid In Harmony’ Marketplace. 

“Iran and Malaysia share the same Islamic values and Asian traditions which uphold respect for the family and society. Cultural discourse is all about making the right perceptions about others through better understanding and respecting others. 

“I believe by active and meaningful cultural diplomacy utilising the exchange of ideas, values, and traditions and of course by performing arts, live music, film screening, handicrafts, food and tourism, we would be able to know each other better and entertain the beauty and diversity of other cultures. I am also very pleased and grateful that two governments and private entities are supporting the enhancement of our cultural programmes and intellectual engagements,” said H.E. Ali Asghar Mohammadi, the Ambassador of the Islamic Republic of Iran to Malaysia. 

“Hari Raya is an excellent time to celebrate the return of international tourists, and to share our Malaysian culture with the world – and there is no better place to showcase it than here at Pavilion KL. The mall has been instrumental in elevating the status of Bukit Bintang as Malaysia’s key shopping district and a major tourist attraction, and I am certain that this collaboration with the Embassy of Iran will present a unique Hari Raya celebration for both Malaysians, Iranians, and tourists alike, as we discover more about each other’s cultures,” said Datuk Saraya Arbi, Deputy Secretary General of the Ministry of Tourism, Arts and Culture.

Plenty of festive treats and shopping await at Pavilion KL this festive period. Shop for your stylish Raya outfit at Variante, match it with a beautiful headscarf from Arzu or dUCK, and find your signature scent from Arabian Oud. For some exciting entertainment, catch the latest blockbusters at Dadi Cinema, then cap off your day with a delectable Middle Eastern iftar at Al Halabi Gourmet Restaurant and visit Pavilion KL’s newest café The Coffee Academïcs for coffee and dessert. 

Be rewarded when you shop this festive season! With a minimum spend of RM150 (or RM100 with Maybank Credit or Charge Cards), shoppers will receive exclusive Raya packets inspired by Iranian and Malaysian architectural motifs. Complimentary RM20 dining vouchers are also available with a minimum spend of RM200, and with a minimum spend of RM300, shoppers will receive a toiletries pouch and gift set. With Maybank as Pavilion KL’s official banking partner for 2022, cardholders will receive a complimentary Corelle Livingware Four-Piece Set with RM1,000 spent in a single receipt and a Vision Casserole Dish with RM2,000 spent.


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