I am honored to attend the media launch of the new improved Hada Labo hydrating lotion launching from sky high Marini57, KLCC. Famous for its hydrating properties, Hada Labo unveils it's new improved Hydrating Lotion which lastingly hydrates and nourishes the skin for smooth, radiant and crystal-clear skin.
Hada Labo uses the finest, purest and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a "no more no less" philosophy in the formulations of its products for the perfect ingredient ratio to give optimal results.
Over the years, the best-selling face lotion in Japan has become not only a part of every woman's skincare regime but also a beauty staple for the popular face in the region, including most recently, the renowned Korean drama actress, Jun Ji-Hyun.(Gianna Jun) Hada Labo recently named the famous heroine of the smash-hit Korean TV series 'My Love From Another Star' as the new brand ambassador for Hada Labo.
Gorgeous Jun Ji-Hyun as the new ambassador
First launched in Japan in 2004, it's star product, Hada Labo Hydrating Lotion reached Malaysian shores in 2010 and since then, it has received an overwhelming response from Malaysian women nationwide. It's been selling like hot cakes, a bottle at every 2 seconds. Can you believe it? Wow.... Just wow!
The product comprises of Super Hyaluronic Acid, a key ingredient that instantly hydrates skin and helps preserve its moisture balance. The secret to deep moist skin lies in getting moisture to work effectively across all layers of the skin. With the in mind, Hada Labo introduces it's new Hydrating Lotion which now carries a new and enhanced HPP&M technology actively infuses 4 types of Hyaluronic Acid to fully hydrate skin from the surface to inner skin layers for significantly soft, smooth and supple skin and to prepare skin for enhanced absorption of skin care ingredients.
Ms Lim Mei Yuen, General Manager of Rohto-Mentholatum said"Hada Labo has grown from strength to strength over the years and with the new formulation of the Hydrating Lotion, it is a testament of our new commitment to keep revolutionizing to meet the needs of our consumers. With this success, we will continue to drive innovation and commitment in giving Malaysian women the healthy and perfect skin they have always wanted to make them feel truly special and confident. We will be introducing more lotions to this market in the near future - only the best for your skin and nothing else"
Yay.... I get to experiment the differences of different type of hyaluronic acid
Using only the purest and efficacy-proven ingredients manufactured under the strict pharmaceutical standards, the Hada Labo Hydrating Lotion contains 4 types of Hyaluronic Acid (HA) molecules :
Large-size HA - Forms a layer of moisture retaining barrier to protect skin from moisture loss. It covers the Medium-size HA firmly to effectively provide skin with a powerful double layer moisture-locking shield to lock in moisture on skin
Medium-size HA - New generations of HA, with high water retention ability, staying on skin surface to hold moisture and maintain long lasting hydration.
Super HA - With 2 times the moisture retention capacity of HA, it is able to mimic the natural moisturising ability and combine with Medium-size HA to lock in and retain large volume of moisture inside the skin for super hydration.
Nano HA - With fine molecule size of 1/20 of HA, it easily penetrates and infuses moisture deep into skin to prepare skin for enhanced skin care ingredients absorption.
With a superior combination of all four Hyaluronic Acids, the new Hada Labo Hydrating Lotion locks in the moisture for the skin to reach its optimal radiance and translucence that helps revitalize dehydrated skin. Apart from being mineral oil free, it is also free of fragrances, alcohol and colorant.
Catering to all skin types, Hada Labo Hydrating Lotion comes in two variants :
Hada Labo Hydrating Lotion has a rich texture and it is formulated for dry and normal skin.
Hada Labo Hydrating Lotion Light has a lighter texture that is non-sticky and refreshing. It is suitable for oily, combination or acne-prone skin.
Each variant comes in a 170ml bottle and is priced at RM49.90. The new lotion will be available in all leading pharmacies and hypermarkets nationwide starting September 2014.
Hada Labo will also be soon introducing it's Whitening Lotion and Whitening Lotion Light.