Last Sunday, more than 2,000 runners swarmed to Berjaya Times Square early in the morning to participate in the 13th ROASTERS Chicken Run (RCR), organised by Kenny Rogers ROASTERS (KRR).
Runners engaged in an upbeat warm-up session by Sports Toto Fitness before the run flag off.
Mr Sydney and Mr Rick Chee flag off the ROASTERS Chicken Run 2017.
The funds from ROASTERS Chicken Run 2017 will be translated into more than 2,000 sets of Kenny’s Chicken Meals to be contributed to Food Aid Foundation benefitting approximately 20 charitable homes for both young and old. The remaining funds will be utilised to purchase ingredients and groceries to
home which are also supported by Food Aid Foundation.
Food Aid Foundation is a non-profit organisation that operates as a food
bank which provides basic food to charitable homes, rehabilitation centres, feeding centres, poor families and destitutes. ROASTERS Chicken Run (RCR) has raised over RM 701,000 for a myriad of charitable organisations and homes such as Little Yellow Flower Foundation, TabungKebajikan Pesakit HUKM, Pediatric Unit HUKM (Oncology), Unit TUTUR – Aural Rehabilitation Centre for Hearing Impaired Children together with YayasanBudi Peyayang Malaysia and House of Joy and Faith, Yayasan Sunbeams Home, Rumah Juara, RumahKanak-kanak Tengku Budriah, Rumah Sayangan, Malaysian National Kidney Foundation – Dialysis Treatment for the Young, Rumah Hope, RumahKebajikan Anbu Illam, Rumah Charis Ti-Ratana Welfare Society, and Tabung Kebajikan Pesakit PPUKM – Young Diabetic Patients.
Running while balancing an egg on a cone was kind of challenging. Lol
The ROASTERS Chicken Run 2017 is co-
organised by Berjaya Times Square, Berjaya Time Square Theme Park with Ultron as its supporting partner. Other supporting partners who made this run possible are 100 Plus, Berjaya Hotels & Resorts, Campbell’s, Cosway ,Kenanga Investment Bank, Milo, Nestle, RockTape, Salonpas, Sports Toto Fitness Centre, Starbucks, Super Asia (SAE), Unilever, and Watsons.
The ROASTERS Chicken Run is one of the many initiatives in the KRR Community Chest Campaign, established in 2005 in aid of the less fortunate. The commitment of KRR towards their Corporate Social Responsibility (CSR) initiative has allowed them to bring back the Social Media Excellence Award – Corporate Social Responsibility Sector.