Wednesday, April 4, 2018

It's Somertime, Anytime with Somersby!

This April, Somersby invites cider lovers to make the most of Malaysia's all-around summer with a fun and jolly campaign named Somertime, Anytime featuring Somersby Apple Cider, Somersby Blackberry Cider and Somersby Sparkling Rose on the wheel. It was a divine night of fun vibes at the campaign launch preview held at Glasshouse @ Seputeh recently, as three iconic Somertime Volkswagen Kombi vans with open hatch roofs and fold-out countertops, doubling up as Somersby bars were unveiled to over 300 guests, trade partners and members of the media. The vehicles, decked with flamboyant Somerby branding are deployed to meet cider lovers through nationwide sampling activations celebrating life's little pleasure with Somersby.

From left : Mr Lim Chee Keat, Chief Financial Officer, Mr Gary Tan, Sales Director, Ms Pearl Lai, Corporate Communications and CSR Director, Mr Charles Wong, Marketing Director and Mr Lew Yoong Fah, Government Affairs and Duty-Free Director.

It was truly an honour to be served by the Carlsberg Malaysia's management from the makeshift Somertime VW kombi van bars.

Trying out UV body marbling art with neon and ultraviolet paint.

Having so much fun playing Somersby tree ring toss game.

Also, don't forget to snap and share your photos when you catch the iconic Somertime VW Kombi vans on Instagram and Facebook with the hashtag #SomertimeAnytime and #SomersbyMY to be in the running to win attractive prizes. Ten Somersby cartons (24x330ml) and 30 Somersby 4 can pack (4x320ml) are up for grabs! Follow Somersby's official social media platforms to find out more on the Somertime, Anytime roving schedules and locations near you.

The Somertime, Anytime consumer engagement allows consumers to mix and match their favourite Somerby Apple, Blackberry & Sparkling Rose variants. Not only that, buy 1 free 1 vouchers for one 330ml bottle of any Somersby cider variants will be given out through the month of April at respective Somertime, Anytime roving locations.

  1. Get one free can (320ml) of Somersby Blackberry with the purchase of a 6 can pack (6x320ml) of Carlsberg or Carlsberg Smooth Draught available at selected hypermarkets and supermarkets.
  2. Purchase a can (320ml) of Somersby at convenient stores such as 7-Eleven, KK Mart and on April 14 and 15 to enjoy the 2nd can for half the price!
  3. Selected dining outlets and bars will also be featuring weekday and weekend promotions. Happy hour goers will be able to enjoy a bottle of Somersby (330ml) for RM10 before 8pm daily. Somersby will also feature weekend brunch set menus pairing options with a bottle of Somersby (330ml) going for only RM10.

For more information on #SomertimeAnytime, follow Somersby Malaysia on Facebook at

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