Monday, April 23, 2018

Shiseido Malaysia Reboots the Energy Inside with the Launch of Essential Energy

Shiseido Malaysia has officially launched it's all new innovative and distinctive skincare range 'Essential Energy' at Slate, The Row recently. Inspired by neuroscience, the new skincare range features ReNeura Technology to awaken skin's sensors, making it more responsive to skincare.
The Essential Energy range features three types of moisturisers, which are the light and fresh hydrating Essential Energy Moisturising Gel Cream, silky smooth Essential Energy Moisturising Cream and refreshing Essential Energy Day Emulsion SPF30 PA+++. This range addresses the growing concern among women in their 30s where their skin becomes increasingly desensitized to skincare. With Essential Energy, Shiseido brings a vision of next generation life science to your skin, while immersing it in hydration, treating it to textures and fragrances that spark the senses. The elegant, feminine scent wraps up with a soft final note of musky wood and a touch of sweet orange, truly soothe the mind. 

To commemorate the discovery, the Essential Energy launch event featured a sensorial cube. Inside, we were given the opportunity to experience the kinetic light projection, followed by a sensorial dining in the dark.

The event started off with an introduction on Essential Energy, presented by Ms Rebecca Lam, Shiseido Trainer.

Next, Mr Hirofum Aoki from Shiseido Global Research Center enlightened the guests with the product concept and technology. The presentation ended with the campaign video to emphasize the innermost brilliance and energy of Shiseido's breakthrough moisturisers.

The Essential Energy packaging evokes the forms of handcrafted Japanese tea bowls, designed to fit naturally in your hands with 64 unique designs.

On top of that, members of the media, bloggers, celebrities and influencers were treated with various activities such as pottery workshop and a leap motion game.

We also had the chance to design our own raku ware to take home. Thanks for having us!

The Essential Energy will be available at all Shiseido counters from April 2018 onwards. For more information, kindly log on to


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