Sunday, May 27, 2018

Indulge in Pink Moments with Somersby Sparkling Rosé

Cheers! Have you tried Somersby Sparkling Rosé yet? Refreshing and fun, Somersby Sparkling Rosé is a refined semi-sweet apple rose cider specially dedicated to women that balance the flavour of juicy red berries with a refreshing floral aroma on the nose. Did you know it is currently only available in Denmark, Norway, Finland and Sweden? Malaysia is the first country outside of Europe to launch this innovation. How cool is that! The best part is, Somersby Sparkling Rosé is here to stay and it has its most devoted cider lovers to thank the ladies. Ladies, it’s time to raise your glasses in celebration of pink! Turn your ordinary moments elegantly pink as there's no better time to enjoy the perfect drink for your pink moments in June and July.

Somersby Sparkling Rosé is inspiring ladies to pamper themselves and enjoy their ‘me times’ with a complimentary glass of Somersby Sparkling Rosé, turning their ordinary occasions into pink moments. Whether it’s enjoying a night out with the ladies, sweating it out to a favourite workout, getting a manicure or just treating oneself to a professional blowout at the salon, Somersby Sparkling Rosé aims to turn all these moments pink with a glass of sparkling rosé in hand.

To launch the #SomersbyPinkMoments campaign, Somersby Sparkling Rosé hosted the pinkest party of the year, celebrating with over 400 guests at Liberte @ Menara Lien Hoe in Petaling Jaya. Managing Director of Carlsberg Malaysia Lars Lehmann, together with the ladies from Carlsberg’s
senior leadership team, Corporate Communications & CSR Director Pearl Lai, HR Director Felicia Teh and Senior Brand Manager of Somersby Stella Yew, unveiled four pop-up pink stations as part of the launch gambit which include Pink Lounge, Pink Salon, Pink Fitness Studio and Pink Boutique, allowing guests to envision their very own pink moments during the two-month campaign.

From getting pink hair highlights to throwing a few friendly punches with pink gloves on, savouring pink nitrogen ice-cream, and striking the perfect insta-worthy pink pose at the respective pink stations, it was a perfect evening with these pink moments while savouring the Somersby Sparkling Rosé. It also represented what ladies could enjoy via the #SomersbyPinkMoments campaign during their ‘me time’ and pampering sessions at participating outlets comprising of fitness studios, bars and restaurants, hair salons, nail parlours and boutiques throughout June till July.

Every Wednesday in June, ladies can enjoy a complimentary Somersby Sparkling Rosé during ladies night at 100 participating bars and outlets. Exciting prizes also await ladies who snap and share their best pink moments on social media.

Somersby Sparkling Rosé also partnered with beauty and wellness outlets across the Klang Valley to ensure the ladies are able to enjoy their pink moments over a complimentary glass of Sparkling Rose which includes :

  • Hair Salon - Number 76, 176 Avenue and Centro Hair Salon 
  • Boutiques - MGP Label, ARIA the Label, Duchess & Co, AMBERSZE, Define Haute and Glam Edge 
  • Fitness studios -Fire Station Fit, Fly Project and Fort Gyms 
  • Nail salons - Posh Nail Spa
Ladies will also be able to enjoy pink moments at their very own convenience with a special promotion of the 4-bottle pack going for RM29.90 only at major hypermarkets and supermarkets throughout the month of June. Somersby Sparkling Rosé is now available in East Malaysia and Peninsular Malaysia. 

For more details on #SomersbyPinkMoments, follow Somersby Malaysia on Facebook at

1 comment:

  1. This Somersby event must be super attractive and fun for the ladies! Hahahaha...