Wednesday, June 26, 2019

Cheers to Northwest Cherries with Kevin Zahri

Cheers to cherries!
The new season of Northwest cherries is here. Are you a fan of cherries? Fresh off the orchards in the North-western states of USA, these juicy and plump cherries not only delicious but also loaded with tons of health benefits. The US is currently the second-largest cherry exporter of the world with over 2,500 growers work tirelessly to bring the world the sweetest, juiciest, plumpest cherries ripened on the trees.

Mr Abdul Ghani Wahab, Agriculture Specialist, United States Department of Agriculture who was present to officially launch the new season stated that Northwest Cherries are grown on fertile soil with a climate that is ideal for great quality cherries the world loves.

Each cup of cherries (about 21 cherries) contains less than 100 calories plus an amazing source of fibre and potassium. This coupled with its low GI ranking compared to many other fruits make it a nutritional rock-star for those watching their weight, health or just leading an active lifestyle. The superfruit packs antioxidants, vitamin C and E as well as carotenoids and polyphenols, all of which help quash damaging free radicals and help neutralize inflammation in your body. Did you know cherries are also crammed with anti-inflammatory properties which aid in muscle recovery and reduce muscle soreness after a workout?

On a mission to spread the goodness of cherries, Northwest Cherries has launched its 'Cheers to Cherries' campaign in partnership with fitness guru Kevin Zahri and retail chain Tesco which aims to inspire health-conscious Malaysians to cherry on for a healthier fitness lifestyle.

Kevin Zahri, affectionately known as Cikgu Fitness Malaysia kicked off the campaign with a fun sweat session demonstrating a few types of trending CrossFit workouts such as partner squats, partner lunges and more to get the heart pumping and muscle working.

Fit as a fiddle, Kevin is a certified trainer and nutritionist with many years of experience and extensive knowledge of fitness and health. He has been very involved with the fitness scene in Malaysia, having published books, Ebooks, as well as written for various fitness and lifestyle magazine. Kevin is also the founder of Malaysia's largest weight loss movement called 'Jom Kurus' with a massive following on Instagram.

Kevin stressed the importance of keeping the body nourished, in addition to workouts and active lifestyle to maintain good health. During the launch event, Kevin also demonstrated how to prepare his favourite post-workout snack, Cherries Oat Jar made with just 8 ingredients namely rolled oats, low fat milk, honey, germ wheat, mixed nut, Northwest cherries, chia seeds and dark chocolate shavings.

Hurry! Head over to your nearest grocery store and stock up on some delicious and nutritious Northwest Cherries, the diamond of fruits, in season from June to end-Aug this year.

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