In the spirit of giving back, especially to those in need, Garnier Malaysia brought a new meaning to Raya celebration through its campaign, 'Serikan Diri Di Aidilfitri', in collaboration with retailer partner MYDIN to give back to communities through the empowerment of women. This was made possible by working together with TechForGood, a programme under the Global Entrepreneurship Movement Association (GEMA). Established since 2018 with over 500 members, TechForGood is an initiative that uplifts and empowers micro-communities in Malaysia by facilitating the learning of new skills and improving their income through the help of technology.
Garnier has always been committed to supporting the needs of the local community, and the brand's DNA carries through in Malaysia. At the campaign closing ceremony held at MYDIN USJ recently, Garnier Malaysia announced that the partnership with MYDIN would benefit TechForGood in two ways :
- For every Garnier product sold at MYDIN during the Ramadan month, RM0.20 was contributed to the programme.
- For every RM30 and above for Garnier products purchased during the MYDIN roadshow between 24-30 June 2019, shoppers received a handmade pouch or reusable tote bag sewn by women under the programme.
Throughout the month of Ramadan, a total of 48,000 gift items handmade by women under the programme were given out to the shoppers. A total of RM15,000 was raised in collaboration with MYDIN to support TechForGood which will contribute to the advancement of the programme helping to benefit even more of its members.
Celebrities Amyra Rosli, Shafiq Kyle and Azira Shafinaz were also present at the 'Serikan Diri Di Aidilfitri' campaign closing ceremony. For all three who appeared in the recent TV3 miniseries Serikan Hatimu, this Raya's celebration was made all the more meaningful by supporting a good cause that empowers women. They expressed their support towards Garnier and even shared their favourite products.
Garnier is a proud sponsor of Serikan Hatimu mini series, celebrating the beauty of friendship and the empowerment of women. To catch the recap, log onto to TV3 channel on YouTube. For more information about 'Serikan Diri Di Aidilfitri' campaign, Garnier and its range of beauty and grooming products, please log on www.facebook.com/GarnierMalaysia