Tuesday, October 18, 2016

Shokubutsu "Be My Reason Shower Run" 2016 @ Bandar Rimbayu, IJM

In conjunction with breast cancer awareness month, almost 1,500 participants gathered at Bandar Rimbayu, IJM last Sunday morning for the "Be My Reason Shower Run" fun run to show their support for the breast self-check during shower campaign.

Be My Reason Shower Run was organised by Shokubutsu, the leading shower foam brand in Malaysia, to encourage women and men to raise awareness on the importance of early detection of breast cancer by doing regular breast self-checks during shower. This is the second Pink Ribbon campaign by the brand, an extension of the road shows undertaken last year.

Living up to the shower theme, participants are literally foamed with shower bubbles and showered with water at the end of the run, in line with the breast self-check during shower awareness focus. It also added an element of fun to a good morning of exercise for the participants who were required to run with their loved ones, who are their reasons for pledging to do breast self-checks.

The campaign is fully supported by the National Cancer Society Malaysia (NCSM), who is partnering Shokubutsu for the second time. Also present at the event was renowned Malaysian actor, Beto Kusyairy who ran with his wife, Tisha Shahar as an act of support for the campaign. Tisha detected a small lump in her breast not too long ago while doing breast self-check. Fortunately the lump turned out to be benign. It was the support of Beto that helped Tisha through the anxious period of waiting for the results. The experience reinforces their belief in breast self-check for early detection. 

A RM25,000 cheque was presented to NCSM during the run to contribute towards the good works that NCSM is doing in raising awareness and educating on breast self-check. The money was raised from the RM10 fee of the Be My Reason Shower Run and RM0.10 from every unit of Shokubutsu liquid shower products sold at participating stores. The Shokubutsu Pink Ribbon campaign runs from 1 October 2016 – 30 October 2016. 

For more information, kindly log on to https://www.facebook.com/ShokubutsuMalaysia

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