Have you ever wondered what defines a well-proportioned face? Well, based on multiple studies, a well-proportioned face is defined by facial symmetry, golden ratio and horizontal thirds. If your face achieve these three criteria, then your face can be defined to be a well-proportioned face. Merz, known for the only U.S. FDA-cleared, non-invasive skin lifting and tightening ultrasound device, UltheraÒ has revealed the 10 well-proportioned faces in Asia Pacific. On top of that, Merz also announced the launch of a new scientific guidelines, the first such scientific guidelines, at the 38th Annual Meeting of the International Society for Dermatological Surgery (ISDS) 2017, to help aesthetic doctors assess well-proportioned faces in Asians.
The “MAAT Golden Ratio Search” was the first in Asia and sought to provide information to empower women to better understand facial proportions relative to attractiveness, and was an integral part of the launch of the first scientific guidelines that provides a holistic approach in aesthetic treatments to assess a well-proportioned faces in Asians. The region-wide search was a structured programme developed to support the objectives of the scientific guidelines, which is to bring science to life.
The “MATT2 Golden Ratio Search” was conducted in 10 countries and has more than 3000 submissions from Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore Taiwan, Thailand and Vietnam to demonstrate that well-proportioned facial types transcend ethnicities and geographical borders.
“The “MAAT2 Golden Ratio Search” used the science of measurements to create awareness on symmetrical face ratios relative to beauty. This knowledge of facial proportions and shapes gives women more positive control over their facial appearances, and ultimately life,”said Salini Muniandy, the most well-proportioned face in Malaysia.
“The search is a pioneer attempt to quantify and mathematically calculate beauty. Even to select the representative for Malaysia was challenging as Malaysia is a multi-ethnic based country and each ethnic group has their own beauty. In order for us to come to a consensus on the most perfect proportion we have to follow the scientific guidelines which requires a lot of quantification and objective measurement,” said Dr.Louis Leh, Medical Director, Leh Clinic Penang, a member of the Malaysian panel for the “MAAT2 Golden Ratio Search.
The big-scale three-month “MAAT2 Golden Ratio Search” closed on 30 September 2017 and found the oval (67%), square, round, inverted triangle (9%respectively), and oblong (7%) were the most common facial shapes among the 46 Malaysian women entrantsbetween 21 - 44 years old. The oval (67%), square(13%), round (9%), inverted triangle (7%) and oblong (5%) were the most common facial shapes among the almost 3,000 submissions from Asia between 21 - 64years old. The search for well-proportioned faces also observed the oval facial shapes fitted the Golden Ratio (facial height to width ratio), Horizontal facial proportionand Facial symmetry most closely. The 10 most well-proportioned faces are all oval shaped.
Aesthetic doctors agreed oval is the most preferred facial shape among Asians, and the new scientific guidelines, the first of such guidelines, would be able to help aesthetic doctors assess well-proportioned faces in Asians, provides recommendations on the customisation and combination use of aesthetic procedures on the upper, middle and lower face, including strategies to improve facial shapes in Asians. The new guidelines also includes recommendations for early enhancement, restoration and beautification of Asian faces.
“In South East Asia, Malaysia in particular, drastic changes to the face is not desired. Patients tend to seek aesthetic interventions at a younger age, and their requests therefore focus on early prevention, early restoration and enhancement. Asian facial bone frame is somewhat smaller. They generally do not always fall into the golden ratio, but somewhere around it. In the artistry of aesthetic medicine, a great but natural outcome depends heavily on good assessment and treatment plan. Therefore, this guideline is a great initiative to give to aesthetic practitioners a guide on how to assess the face and make necessary plans for better execution. This would be helpful to prevent doctors and patients from chasing after lines and hollows and end up with the overfilled syndromes,” said Dr Lim Ting Song, Director, Clique Clinic Selangor, a member of the Malaysian panel for the “MAAT2 Golden Ratio Search”.
According to the new and first scientific guidelines to achieve well-proportioned faces in Asians, the ideal oval facial shape can be created using different interventions depending on the individual's baseline characteristics. This however, sets as a recommendation to improve certain facial shapes as desired, and not necessarily apply to all faces.
The new scientific guidelines is available to more 1,000 aesthetic doctors in Malaysia and the region.