Monday, January 20, 2020

'Double The Huat' with Tiger Beer's 2020 Chinese New Year Campaign

Heng heng.... Ong ong.... Double the Huat with Tiger Beer. :D
Tiger Beer celebrated its 88th anniversary and the Year of the Rat with a grand launch event held at Pavilion Kuala Lumpur recently. The event was attended by Heineken Malaysia Berhad’s (HEINEKEN Malaysia) management team, trade partners and members from the media where we were treated to an array of activities and performances. 

The event was kicked off with a mesmerizing lion dance performance showcasing lions of different colours to represent each brand in the HEINEKEN Malaysia portfolio. With festive spirits at an all-time high, Roland Bala, Managing Director of HEINEKEN Malaysia, unveiled the grand, gilded 88 sculpture, officiating the beginning of Tiger Beer’s Chinese New Year campaign for the Year of the Rat. The event continued with special performance by Tiger – Sin Chew Chinese Education Charity Concert (CECC) artists, delighting guestsGuests were then treated to a surprise performance as local singer-songwriter Namewee took to the stage as part of the big reveal, performing a selection of his popular songs - including his new Chinese New Year track, “Year of Rat” – created in collaboration with Tiger Beer. To check out the music video, click this link.

We were also treated to a delectable dinner at the Grand Imperial Restaurant. The highlights on the menu include Grand Imperial Lobster Platter, Double Boiled Chicken Soup, Spanish Iberico Spare Ribs, Steamed Dragon Grouper Fish and of course, unlimited booze. 

From today until 9th of February, be sure to check out the Tiger HUAT HUAT Bazaar located alongside Pavilion Kuala Lumpur Connection area – an exciting first for Tiger Beer. Shoppers can get their hands on unique handicrafts and Chinese New Year-themed gift and exclusive merchandise from a rotating selection of vendors. Also at the bazaar is a variety of games - including the HUAT machine - that allow shoppers to take home Chinese New Year merchandise, but that's not all! The Pestle & Mortar x Tiger Beer Chinese New Year collection will also be available for purchase there. With eight unique designs to choose from,this exclusive collection can be purchased from their too, from 8th of January onwards – so be sure to get your limited edition merchandise while stocks last!

In addition, spending RM188 on HEINEKEN Malaysia products in Mercato in Pavilion Kuala Lumpur will earn you a set of limited-edition Ang Pows designed by some of Malaysia’s hottest upcoming artists. There are eight designs to collect – with two available every week of the campaign – so be sure to keep coming back to collect them all!

Befitting a year filled with “Double the Huat”, an abundance of festive giveaways ranging from Tiger Beer Mahjong sets, Heineken® Poker sets and Guinness Electronic Dice sets, tocash prizes and gold coins are up for grabs through a range of promotionsUntil mid-February, purchase any big bottle of selected HEINEKEN Malaysia products at participating food courts and coffee shops to win various cash prizes and Tiger Crystal just by checking for marked ‘Huat’ characters under the bottle caps. As for consumers celebrating in selected bars and pubs, the premium Heineken® Ang Pows allow for a personalized video message via QR code with the purchase of two bottles of Heineken® 0.0, and cider fans can get their hands on delectable Apple Fox Cider Bak Kwa upon purchasing two glasses or bottles of Apple Fox Cider at participating bars.

You don’t even have to leave your own home to get exclusive rewards this Chinese New Year, with a range of great promotions on Drinkies, HEINEKEN Malaysia’s home delivery service. In addition to getting chilled beers and ciders delivered directly to your door, various items including the exclusive Tiger Beer Mahjong set and Heineken® Poker set are up for grabs in Klang Valley and Penang - - check out to find out more.

Stay tuned for even more exciting updates to be announced, guaranteed to ‘Double your Huat’ this Chinese New Year. For full details of all promotions, and more information on this campaign, visit Promotions are only open to non-Muslims aged 21 and above.

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