The campaign will be carried out in 3 stages, beginning with the first that commenced on 30 December 2019 till 26 January 2020. The five top spenders are selected weekly at each mall for four weeks, culminating in a total of 80 top spenders returning to the malls to compete in a series of challenges. Meanwhile, the second stage will take place on Saturday, 1 February, for CITTA Mall and 1 Mont Kiara shoppers, while
Among the attractive prizes await winners include a HP Notebook, hotel stays at WEIL Hotel (Ipoh), entrance passes for Sunway Lost World Of Tambun, Space Joe Playland annual pass, mobile phones from Huawei, U Mobile and Mobihome, products from Stanzo Collection, Majuhome Concept Store, Cosas United, Apros Eyecare and GNC Live Well, vouchers from Nando's, Ying Ker Lou, Universal Noodle, Texas Chicken, Union Roastery, Union Artisan Coffee, The Barn, Pat Kin Pat Sun Cafe, Kodawari Menya, Onde-Onde, Jaya Grocer, Village Grocer, Parkson, Econsave, Cosas United, Caring Pharmacy, Uni Optics 88, YFS Concept Store, Hush Puppies, Sorella, [i]Store, Mr. D.I.Y, Ogawa, Artius Ara Damansara Dental Clinic and Pressto (laundry), all of whom are tenants at the malls.
"It's all about executing the right strategy. The final challenge is devised as a game show with few eliminating rounds, so we want to see how these finalists contain themselves at each game and play their cards to win. But above all, we want our shoppers to enjoy themselves and have fun amidst the festive celebration," said Alan Thoo, Head of Marketing for Klang Parade.
Adorned with Chinese New Year themed decor featuring circular motifs, gold coins, red lanterns and prosperous golden trees flanking the stage,
Throughout the festive celebration, shoppers can look forward to a host of activities and performances held at the mall. Celebrity siblings Nick and Stella will perform at Klang Parade on January 18, which includes a meet and greet session. Also on January 18, Klang Parade shoppers will be entertained by personalities Vivy Wan and TwinzA Daughter as they promote their newest Chinese New Year album. Other stellar activities and performances at the malls include the appearance of God of Prosperity, acrobatic lion dances, Chinese drum performances,
For more information on the 'Golden Prosperity' campaign and other Chinese New Year related