Tuesday, March 10, 2015


Drinking that iced cold soda or big spoonful of chendul is such a pleasure rite? Especially with Malaysia hot weather, many of us prefer to cool it down with an iced cold beverages. But wait....... too hot or cold temperature can actually cause tooth fractures which lead to tooth sensitivity. 

GlaxoSmithKline Consumer Healthcare Sdn Bhd (“GSK”), a science-led global healthcare company, launched the Sensodyne ‘Tiada Ngilu, Hidup Ceria’ Chill Festival, an expansion of the ‘Tiada Ngilu, Hidup Ceria’ campaign which was held last year. This campaign will run for the entire month March 2015. 

Wallace GranjaOral Health Marketing Manager of GSK Consumer Healthcare Malaysia and Dr Nurul Huda Hassan, a Dental Surgeon in Private Practice at the launch of Sensodyne “Tiada Ngilu Hidup Ceria” Chill Festival.

Tooth sensitivity a common problem among Malaysians 

The awareness level on the condition of tooth sensitivity is considerably high in Malaysia. The Oral Care Usage and Attitude study by Ipsos reveals that 87% of Malaysians are aware of the conditions of sensitive teeth. One out of three consumers also have claimed they have sensitive teeth, making tooth sensitivity the No.1 oral health issue in Malaysia, yet only one third of sufferers use toothpaste for sensitive teeth to relieve their condition. How pathetic rite?

Hinders enjoyment of food, restrict lifestyle choices 

It is timely that GSK is launching the Sensodyne ‘Tiada Ngilu, Hidup Ceria’ Chill Festival to address the alarming issue of tooth sensitivity and encourage consumers to take control of their condition as it not only hinders them from the enjoyment of food but can also be detrimental to their lifestyles. There's no need to sacrifice the enjoyment of foods due to tooth sensitivity. 

Chef Andri Hadi and one of the guests preparing a variety of desserts that will trigger tooth sensitivity.

The Sensodyne "Tiada Ngilu, Hidup Ceria" Chill Festival is a great platform to provide a 360 degree consumer experience by interacting with consumers through on-ground, in store and digital activations. Let's change 'Ouch!' to 'Tiada Ngilu' for the 50% of Malaysian who avoid cold and sweet food and drinks. 

Changing 'Ouch!' to 'Tiada Ngilu' 

According to the Ipsos Brand Health Tracker, the study revealed that the 'Tiada Ngilu, Hidup Ceria' campaign reminded them of things they cared about which include spending time with family and friends enjoying food and drinks without tooth sensitivity. The study also revealed that : 

- 50% of sensitivity sufferers purchased a sensitive toothpaste after being exposed to the campaign 
- 50% of Malaysians declared that the top trigger of tooth sensitivity include cold and sweet food or drinks 

Now we can indulge our chendul with peace of mind. All thanks to Sensodyne!

This year, the Sensodyne 'Tiada Ngilu, Hidup Ceria' Chill Festival takes the Malaysian passion for chilled refreshments as the direct path to reach out to consumers and encourage them to relieve their condition. Sensodyne roving team will also bring cheer by visiting 53 outlets all over Malaysia to help more Malaysian with tooth sensitivity enjoy food. 

Sensodyne collaborating with Chatime Malaysia, Teochew Chendul and The Potong will visit selected retail outlets all over Malaysia to conduct product sampling, on-ground activities and encourage consumers to participate in tooth sensitivity checks. Let's join the "Unfreeze Coolest Chatime Drink" where consumers get to vote for their preferred beverage. Best of all, you are entitled to Chatime vouchers too. Hurry! Voting starts from 15 March 2015.

It's been a while since I had my greens juice.... Super glad when I saw Thisjuice Buttercup cold pressed juice. I need my green juice!!! LOL In case you wondering, this is totally palatable ok. Delicious and nutritous.
The other juice is lemon lime with chia seed I grabbed for Sherry! Ya... Let her detox a bit. Ahem...
The Sensodyne Base range includes Fresh Mint, Gentle Whitening and Gum Care toothpastes are specially formulated  to help protect against sensitivity. Sensodyne Repair and Protect with Novamin helps repair sensitive teeth. For those who want instant relief from tooth sensitivity may use Sensodyne Rapid Relief that works in 60 seconds and which is formulated to create a physical seal against sensitivity triggers when used as directed. Do you know, by using the right toothpaste for sensitive teeth you can enjoy relief from tooth sensitivity and free to indulge in the foods and beverages.

Are you one of those with tooth sensitivity? 

First time in the Chill Festival - Sensodyne Food map to keep tabs of the #TiadaNgilu team

Now, let me indulge in a big bowl of chendul without the OUCH... 


  1. i love Sensodyne product. It really helps!
    The green juice looks nice, i wonder how it tasted.

  2. Thx for dropping by Anis. :D
    The green juice taste sourish with slight green taste. Give it a try, yourself!

  3. I use Sensodyne toothpaste twice a week, advice given by my Dentist. I have this teeth sensitivity every time I drink cold water.

  4. Tooth sensitivity is really a big problem. Very thankful that there is Sensodyne to use whenever I feel this after eating sour fruits especially.

  5. I have issues with tooth sensitivity and it annoys me so badly! I really like Sensodyne! I like the taste of it too, it is not too strong!

  6. Tooth sensitivity may seem too small of an issue but in fact, it is really hard to come by when faced with one. Good thing, Sensodyne is here for us!

  7. Looks like a fun event. :) I also used Sensodyne before but it's a bit expensive compared to what I'm using now.

  8. I used to have tooth sensitivity when I was in my teens and it went away when I reached my twenties. Recently, I realised that it was because the tooth is dead. :(

  9. Hey elena,my aunt is a dentist and promotes sensodyne as well. I have been using it for the last years. Really awesome.

  10. I do like the Sensodyne toothpaste range. It is great for me, especially as an ex-smoker. My teeth seem to be healthy these days so it must be working! :) Sim x

  11. I will try this product hope it helps my sensitive teeth

  12. I have sensitve teeth but I have always thought sensodyne was to expensive to be worth but if tit really works maybe I should check it out

  13. ive never tried sensodyne and i have sensitive teeth even if i eat a lot of cold desserts

  14. I think this is a common problem in other countries too, like mine. Tooth sensitivity really is an issue especially when you don't get to enjoy cold and hot food just because of sensitive teeth.

  15. We don't usually use this product but I have heard how good they were - especially for those who have sensitive teeth.

  16. Sensodyne is really effective to boost oral healthcare. It can really make your teeth healthier and breath fresher.

  17. I've used their products in the past and quite like it. It looks like this was a productive event.

  18. I love the Sensodyne toothpaste and its immediate effect alleviating the sensitive teeth syndrome. Great project by a great company! You were lucky to attend the event!

  19. Sensodyne is indeed a great product to try. The event was amazing. I'm sure it was full of fun.

  20. Nice catching u up.. I like their product very much!