Drinking that iced cold soda or big spoonful of chendul is such a pleasure rite? Especially with Malaysia hot weather, many of us prefer to cool it down with an iced cold beverages. But wait....... too hot or cold temperature can actually cause tooth fractures which lead to tooth sensitivity.
GlaxoSmithKline Consumer Healthcare Sdn Bhd (“GSK”), a science-led global healthcare company, launched the Sensodyne ‘Tiada Ngilu, Hidup Ceria’ Chill Festival, an expansion of the ‘Tiada Ngilu, Hidup Ceria’ campaign which was held last year. This campaign will run for the entire month March 2015.
Wallace Granja, Oral Health Marketing Manager of GSK Consumer Healthcare Malaysia and Dr Nurul Huda Hassan, a Dental Surgeon in Private Practice at the launch of Sensodyne “Tiada Ngilu Hidup Ceria” Chill Festival.
Tooth sensitivity a common problem among Malaysians
The awareness level on the condition of tooth sensitivity is considerably high in Malaysia. The Oral Care Usage and Attitude study by Ipsos reveals that 87% of Malaysians are aware of the conditions of sensitive teeth. One out of three consumers also have claimed they have sensitive teeth, making tooth sensitivity the No.1 oral health issue in Malaysia, yet only one third of sufferers use toothpaste for sensitive teeth to relieve their condition. How pathetic rite?
Hinders enjoyment of food, restrict lifestyle choices
It is timely that GSK is launching the Sensodyne ‘Tiada Ngilu, Hidup Ceria’ Chill Festival to address the alarming issue of tooth sensitivity and encourage consumers to take control of their condition as it not only hinders them from the enjoyment of food but can also be detrimental to their lifestyles. There's no need to sacrifice the enjoyment of foods due to tooth sensitivity.
Chef Andri Hadi and one of the guests preparing a variety of desserts that will trigger tooth sensitivity.
The Sensodyne "Tiada Ngilu, Hidup Ceria" Chill Festival is a great platform to provide a 360 degree consumer experience by interacting with consumers through on-ground, in store and digital activations. Let's change 'Ouch!' to 'Tiada Ngilu' for the 50% of Malaysian who avoid cold and sweet food and drinks.
Changing 'Ouch!' to 'Tiada Ngilu'
According to the Ipsos Brand Health Tracker, the study revealed that the 'Tiada Ngilu, Hidup Ceria' campaign reminded them of things they cared about which include spending time with family and friends enjoying food and drinks without tooth sensitivity. The study also revealed that :
- 50% of sensitivity sufferers purchased a sensitive toothpaste after being exposed to the campaign
- 50% of Malaysians declared that the top trigger of tooth sensitivity include cold and sweet food or drinks
Now we can indulge our chendul with peace of mind. All thanks to Sensodyne!
This year, the Sensodyne 'Tiada Ngilu, Hidup Ceria' Chill Festival takes the Malaysian passion for chilled refreshments as the direct path to reach out to consumers and encourage them to relieve their condition. Sensodyne roving team will also bring cheer by visiting 53 outlets all over Malaysia to help more Malaysian with tooth sensitivity enjoy food.
Sensodyne collaborating with Chatime Malaysia, Teochew Chendul and The Potong will visit selected retail outlets all over Malaysia to conduct product sampling, on-ground activities and encourage consumers to participate in tooth sensitivity checks. Let's join the "Unfreeze Coolest Chatime Drink" where consumers get to vote for their preferred beverage. Best of all, you are entitled to Chatime vouchers too. Hurry! Voting starts from 15 March 2015.
The other juice is lemon lime with chia seed I grabbed for Sherry! Ya... Let her detox a bit. Ahem...
The Sensodyne Base range includes Fresh Mint, Gentle Whitening and Gum Care toothpastes are specially formulated to help protect against sensitivity. Sensodyne Repair and Protect with Novamin helps repair sensitive teeth. For those who want instant relief from tooth sensitivity may use Sensodyne Rapid Relief that works in 60 seconds and which is formulated to create a physical seal against sensitivity triggers when used as directed. Do you know, by using the right toothpaste for sensitive teeth you can enjoy relief from tooth sensitivity and free to indulge in the foods and beverages.
Are you one of those with tooth sensitivity?
Find out at https://www.sensodyne.com.my/
First time in the Chill Festival - Sensodyne Food map to keep tabs of the #TiadaNgilu team