Sunday, November 1, 2015

Guardian Marks Environment Week with 'Bring Your Own Bag' Campaign

Pic source from internet.

Hey, it's Malaysia Environment Week (Minggu Alam Sekitar). In conjunction with the occasion, Guardian launches a series of three exclusively-designed reuseable bags and it was revealed to excited audience at Dataran Pahlawan Megamall, Malacca. The Guardian BYOB campaign was created from funds collected from its participation in a nationwide ministry initiative, the No Plastic Bag Day Campaign to signify three key aspects, Trust, Passion and Inspiration that best represent Guardian's values.

First bag named Trust, depicts the reliability of Guardian's available health products. Passion, the second bag represents confidence and beauty from the wise range of exclusive beauty products showcased at Guardian. Completing the collection, Inspiration best describes the fun, overall well-being and positive-living gained from Guardians assorted lifestyle accessories.

Also present at the launch was Malaysian actress and host, Deanna Yusoff, who shared with the audience her environmental-friendly shopping habits.  Deanna also presented prizes to winners of Guardian's Final Challenge which involved a find-the-word puzzle. A total of 10 contestants selected from BYOB's 4 day Facebook contest took part in the Final Challenge in Malacca. Prior to the launch, Final Challenge contestants were asked to guess the acronym 'BYOB'. Winner received RM500 worth of Guardian vouchers, a hamper valued at RM200 and an exclusive goodie bag. Other prizes included RM100 Guardian shopping vouchers and goodie bags.

As part of the grand launch, Guardian stores in Malacca received an early release of the Trust bag. The nationwide release will be spread over a three-week period, beginning from 29th October to 4th November for Trust, followed by Passion from 5th -11th November and last but not least Inspiration from 12th to 18th November 2015. Hurry mark your calendar and make your purchase of RM80 and above in a single receipt to received this  reusable bags. CIMB cardholders will be eligible for a special privilege of one bag with minimum purchase of RM60 in a single receipt. A total of 150,000 reusable bags await the lucky shoppers and available at all Guardian outlets nationwide.

Don't forget to participate the selfie contest which run from 22 October to 18 November 2015 by Guardian. Simply submit a selfie with any of the BYOB bags, hashtag #GuardianBYOB and follow @GuardianMalaysia on Instagram to be one of the lucky 80 winners. The best picture will win a RM80 Guardian Gift Certificate. Good luck!

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