Saturday, April 8, 2017

Guardian Corporate Brand Products Offer Quality Consumers Trust At Affordable Price

Quality without compromise, Guardian, the largest pharmacy, health and beauty retail chain in Malaysia has been offering affordable in-house Guardian Corporate Brand products to consumers. With close to 500 SKUs of its 'house brand' or corporate brand products which are available exclusively at Guardian stores nationwide, these Guardian brand products cover every aspect of life from birth, infanthood, kids, teens, young adults, adults, families and into the golden years. Guardian Corporate Brand products remained a favourite with consumers regionally and in Malaysia due to its quality, high safety standards as well as the ease-of-mind and value that they provide to consumers. Did you know Guardian Corporate Brand products must conform to the stringent standards of all the countries where they are available in order to give consumers more confidence in their quality.

Guardian also partners with leading manufacturers and uses innovative formulations in the development and manufacture of its corporate brand products. All Guardian's skincare and body care products are dermatologically tested and proven to provide the ultimate care and confidence for its users. According to Ms.Sarol Lin, Head of Quality Assurance, Corporate Brand, Health & Beauty, Dairy Farm Group, Guardian has developed a Three-step to Quality management system that ensures Guardian delivers excellence, safety, quality and regulatory compliance across all its corporate brands.

Dr. Sharon Gopalan, Resident Skin Physician at the Life Care Diagnostic Medical Centre, shared that 'dermatologically tested and proven' product means that patch tests have been conducted on human skin without causing irritation or adverse reactions. A well-tolerated product is a safer choice, especially when trying out new products. Users should be aware of their skin type and condition before using any products. What may have suited you once, may not be suitable at a different stage of life with the change of age, hormones, diet and many more other factors.

The regional health and beauty giant, introduced its 'Recommended by The Toughest Users' seal of approval and consumer campaign that signals the uplift of close to 500 SKUs of Guardian Corporate Brand products including its Baby & Kids, Bath & Body, Paper, Cotton & Wipes, Oral & Razor, Face Masks and Health Product categories. The seal of approval shows that the Guardian Corporate Brand products have undergone the brand's three-step quality assurance with the added ease-of-mind that selected product ranges have been dermatologically tested and proven. All the products also come with money back guarantee, reflecting the brand's confidence that its product quality and safety will meet consumer satisfaction.

Guardian will be running a 'Recommended by the Toughest Users' campaign that gives life to three of their most frequent consumer profiles, trendy single women with discerning tastes, quality conscious mothers and stylish, active men who are conscious of their appearance. Visit your nearest Guardian store now to get hold of the April catalogue for more details on the promotion.

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