Bringing Manchester United Fans Closer To The Game

Asia’s Very First Tiger® Beer x Manchester United Pop-Up Bar Where Fans Connect, Roar Louder, and Celebrate the Game Like Never Before

Caption: The Trafford Den – the home ground of the ultimate Manchester United fan zone from 24th – 28th May, 2025 at 19, Jalan Doraisamy, Kuala Lumpur. Attendance is strictly for non-Muslims aged 21 and above only.

The roar of Malaysian Red Devils will echo across the nation as Tiger® Beer bridges the gap between Manchester United and its passionate supporters in Asia. Kuala Lumpur becomes the stage for THE TRAFFORD DEN—a first-of-its-kind Tiger® Beer x Manchester United Pop-Up Bar designed to bring fans closer to the club, closer to the action, and closer to each other.

Tiger Beer Unveils Bold New Look with Spectacular Brewery Showcase

 

Tiger Beer ushered in a new chapter in its legacy with the launch of its new visual identity, showcasing the brand’s progressive spirit and bold ambition to drive innovation. To celebrate this milestone, Tiger Beer hosted an exclusive event at Heineken Malaysia, where the new design of the brewery's façade was revealed through a stunning projection mapping display.

Feeling The Twist at the Tiger Soju Flavoured Lager Launch Party

 

At the launch party of Tiger Soju Flavoured Lager, it was lit. The party was packed with a slew of curated immersive experiences and live performances by local and international acts alike where over 4,500 fans got to feel, see and taste the twist.

Cheers To A Bolder Tomorrow with Tiger Beer

  

The dragon is considered a powerful and desirable zodiac sign in Chinese culture, when coupled with the spirit of the tiger, signifying a fearsome force. Thus, Tiger Beer is urging people to celebrate their brave accomplishments and make even bigger plans for the Year of the Dragon. To much anticipation, the 'Cheers to a Bolder Tomorrow' campaign was formally launched at Sunway Velocity Mall with a series of exciting events and activities full of unstoppable 'huat'.

Cheers To The Bold With Tiger

Yay! Had such an amazing time at the Tiger's "Cheers to the Bold" Fifa World Cup match viewing party at Sentul Depot recently. The football campaign, “Cheers to the Bold”, by Tiger Beer, Malaysia’s No. 1 beer this year echoes with Son’s courageous story, to show that when someone dares to dream big, no matter where they’re from, boldness finds a way. Tiger wants to pay homage to the ones who defied all odds, just like the brand’s ambassador, iconic footballer, Son Heung-min. Son’s incredible story of defying all challenges to become the first Asian player to ever win Premier League’s Golden Boot resonates well with the brand. Tiger believes everyone has an inner tiger ready to be uncaged. An inner tiger who has the power to boldly defy all odds and live their dreams, no matter the obstacles that stand in the way.

Bring On The 'ONG' With Tiger Beer

 

Due to the pandemic, Chinese New Year will be different this year and sadly Tiger Beer's CNY media launch event won't be happening. However, determined not to break the tradition this year, Tiger brought an ‘ONGsome’ launch to media and trade partners in the comfort of their own homes and offices, with an innovative Augmented Reality (AR) twist.

Experience Ultimate Refreshment with Tiger Crystal

Greetings from KL's Coolest bar, literally a pop up bar by Tiger Crystal specially constructed from a cold room with a sub-zero temperature at The Square in Publika Mall. Last week, Tiger launched its new crystal cold brew beer filtered at -1°C to lock in the most desirable flavours and aromas for ultimate refreshment. Easy-to-drink, ultra-refreshing and less bitter than other beers, Tiger Crystal is ideal for those drinkers looking for something different. 

Usher into the Year Of the Monkey with Tiger Beer Chinese New Year Lion Dance

Tiger Beer is ushering the year of the Monkey this Chinese New Year season with lion dance performances taking place atselected outlets.

Beside watching the marvellous performances, ang pow in the form of RM10 cash vouchers and mandarin oranges will also be available during this 30-minute appearance.

To get a hold of one, simply purchase TWO 24-can packs of either Tiger Beer, Tiger White, Tiger Radler or Tiger RadlerMandarin Orange, present your receipt to the Tiger Beer promoters and you will receive your cash voucher to kick startthe prosperous new year! 

Don't forget to make your way to your nearest outlet!

DATE	LOCATION	TIME
23 January 2016	• AEON Taman Maluri • Tesco Extra Cheras	1st session : 12pm 2nd session : 4pm 3rd session : 8pm
24 January 2016	• AEON Mid Valley • Tesco Mutiara Damansara
30 January 2016	• Giant USJ • Tesco Kepong
31 January 2016	• Giant Bukit Tinggi • AEON Big Subang Jaya

Exclusive Screening of Coaster with Tiger White @ Glasshouse, Seputeh

Last weekend, there I was at the Tiger White's exclusive screening of Coaster happening at the Glasshouse, Seputeh. The hashtag for the night ‘It all starts with white’, represents the idea that anybody can create anything if they have the courage to face a blank sheet of paper and start. It is this same resilience that framed the birth of the all new wheat variant, Tiger White.

Made exclusively in Malaysia by Guinness Anchor Berhad, Tiger White is brewed with subtle spicy hints of clove, coriander, and orange peel. The cloudy variant with an alcohol by volume of 5% is the latest addition to join Tiger’s expanding portfolio.  

Cheers to the night with my date Suki and Tiger Beer Marketing Manager Jessie Chuah. 

The short film Coaster was shot at locations around Kuala Lumpur in three days with 25 Coaster contest winner and resulted in a thrilling, suspenseful movie that had the audience gasping and applauding a job well done. The tale tells the story of a young chef faced with a vengeance dilemma, should or shouldn’t he plate up the perfect revenge when he was hired to cook for the very mobster responsible for his father’s death? 

Drawing inspiration from the brew’s attitude, some 5,000 physical coasters were given to selected bars and cafes in Malaysia from October with tigercoasterfilm.com hosting digital versions. These coasters are a blank canvases for young creative talents to enter and take on roles in the production from screenwriters to hair stylists to actors and even runners. 

Hey.... It's Chapman To! :)

Illuminate~~~ (Thanks Suki for the pic)

Malaysians, are ready to uncage your creative potential?

Brace yourself and take your first step now!

To watch Coaster, or view behind-the-scene footages, visit tigercoasterfilm.com

Website : www.tigerbeer.com.my

Tiger Bites Street Food Festival @ Avenue K Rooftop

Hello! Still remember the Tiger Bites trip I went with Tiger Beer few months ago in search of the best street food hunt? Well, in conclusion of the Tiger Bites, the rooftop of Avenue K is being transformed to resemble popular street food markets of Kuala Lumpur with a scrumptious spread of popular Malaysian hawker food dished out al fresco dining style. Wow... besides getting spoilt for choice with the wide variety of delicious street foods and we are treated to ice cold Tiger Beer.  A perfect pairing. :D

The specially created Tiger Beer cocktails, Roaring Passion and Bite Me, Cherry. 

While we are busy with foods and boozes, we are also entertained by Talitha Tan awesome performances.

Roasted duck, BBQ pork and char siew.

 Flying wantan mee.

Hokkien mee.

The night is ended with a surprise of two Lok Lok truck making its appearance for supper. Too bad I missed this!

Apart from foods, there are exciting activities such as ‘Go Nuts for Nuts’ and ‘Get Your Balls Straight’ games so we could win a stamp to redeem for more beer! 

As it began raining later in the evening, we then make our way indoor to ‘Chill lah’ area to kick back and relax. 

Hutong popiah. 

Back in August, Tiger Bites challenged foodies to a gastronomical hunt around Malaysia to uncage hidden street flavours. Embarking on roads less travelled, food lovers traversed the country in search for rare but yummy hawker nom noms, pinning their discoveries on Tiger Beer’s microsite www.tigerbites.com.my for others to explore. 

Prizes such as 18 sets of GoPros, phone lenses and selfie tripods were rewarded to participants of this 11 week long contest. The participant who put together the best street food trail (which combines the most number of pins dropped and total distance travelled) was then awarded with an all-expenses paid trip for two to Taiwan where more great meals await. Congrats to all the winners. 

For more information on Tiger Bites, please log on to www.tigerbites.com.my.

Tiger Radler Pop Up Party - The Picnicarnival @ Avenue K

Isn't that one lovely photo? Special thanks to Philippe for the amazing shot using a 50mm portrait lens. Anyway, the pretty scene of the lemon tree with lot's of lemons is made possible by Tiger Radler. Last weekend, I was invited to join in the fun of a Pop Up Party by Tiger Radler. The refreshing 'Picnicarnival' an outdoor party was held at the rooftop of Avenue K inspired by the breeziness of picnics and magic of carnivals.

Picnic spots are decorated in various themes such as English countryside, flower power, oriental garden and many more as we enjoyed our picnic basket and refreshing Tiger Radlers.

 

We are astonished by the picnic styled carnival fanfare that came packaged with stilt walkers, jugglers and unicyclists amidst several game stalls.

One of the game challenge is to scoop out 10 real lemons in a short period of time given. For each successful challenge, we will be given a token. We can redeem for Tiger Radler premiums such as Pop-Up Party stickers, T-shirts, koozies, notebook, huge soft toys, or even Tiger Radler six pack cans using the tokens. 

Finally, after so many rounds of games, I'm so happy to be able to bring the adorable huge bear home.

*Pic credit Philippe. 

A soaking tub with lemons was also made available so we could kick off our shoes and keep cool while soaked our feet and sipped on refreshing Tiger Radler. 

Cheers with Tiger Radler the perfect accompaniment to any occasion.

 'wefie' with the gang. :D

Hmm... I am not drunk. Just enjoying the moments. :p

Tiger Radler, Double Refreshment.

For more information, simply log on to tigerbeer.com.my.   

Tiger Bites : Do You Know Your Street Food by Tiger Beer.

Malaysian are truly spoilt for choice when it comes to food because of our diverse range of culture and heritage. You'll find an eatery everywhere, almost any time of the day. Those in Penang will boast they have the best char kuey teow and asam laksa, while those in Ipoh will tell you their hor fun is the best. However, Tiger Beer believes that there are hidden gems not known to many and is challenging foodies to uncage the secret street food havens throughout Malaysia in a campaign-called, Tiger Bites.

Recently, a slew of media was invited to join an 18-car convoy on a two-day street food trail to Ipoh and Penang for an unconventional gastronomic experience.

Beside the street foods, we have unlimited supply of Tiger beer and Tiger Radler too.

WOH HENG COFFEE SHOP

First stop, Dried Curry Mee for lunch in Ipoh.  It is indeed so good, zesty and spicy.
After a hearty lunch, our journey continues to Penang. 

APOM GUAN

We had this special apom for tea time snacks. Not your usual apom, Apom Guan is light and spongy with corn, sweet banana and grated coconut as fillings. I'm so in love and finished off 2 pieces in a blink of an eye.

TIGER CHAR KOAY TEOW

We are entertained by drum performances at Tiger Char Koay Teow, specially arranged by Tiger Beer.

Happiness equals a plate of awesome Penang Fried Kuey Teow with Tiger beer.

Addictive Loh Bak available here too. Dip into the sweet sauce and chilli sauce, so yum.

OLD GREEN HOUSE

And SUPPER time! Gosh.... It's been ages I've had supper.
The all time famous Hokkien Mee of Penang (Prawn Mee) but I find this rather average though.

Lip-smackingly good Or Chien (Fried oyster).

BREAKFAST IN BED (THE ROYALE BINTANG PENANG)

For the first time ever in my life, breakfast in bed.

Scrumptious brekkie of the locals favourite includes roti canai, fried lobak, har gao, bread toast, boiled egg and fruits.

PITT STREET KUEY TEOW TH'NG

One of the best meals in Penang, truly amazing kuey teow soup with in-house made eel fish ball and special minced meat.

Minced meat shaped from scratch.

Cutie's Homemade Chicken Floss

SEA PARK FLYING WANTAN MEE

Wantan mee turns into shuttlecock here, send flying high up in the air.

Video : https://instagram.com/p/6Z4F-ISbeA/

Roasted vs steamed chicken.

Do you know of any unusual place that serves up great tasting street food? Fellow Malaysians can participate in the campaign by creating a trail for others to follow as they uncover hidden food gems through a microsite. All they have to do is to sign up and start dropping pins along their way with exciting prizes await those that participate in this seven-week long contest.

Attractive prizes up for grab are 14 sets of GoPro, phone lens and selfie tripod for the best street food post on Instagram or pin dropped via microsite. At the end of the contest period, the participant that put together the best street food trail (which combines the most number of pins dropped and the longest trail in kilometres) will be rewarded with an all-expense paid trip to Taiwan for two where more great street flavours await.

Thanks for having us!

That's not all! In celebration of this new campaign, Tiger Bites will throw an exclusive festival filled with the finest street food with ice cold Tiger Beers as accompaniment. Sound appetising? Create your food trail and start dropping pins now, for your exclusive invites. Good luck!