Wednesday, May 13, 2015

Bare It All Confidently with CLEAR

Yours truly with CLEAR's Malaysia Agents of Confidence, Shaheizy Sam.

DANDRUFF!!! Have you ever felt insecure to wear black because of dandruff? Stop the embarrassment now with CLEAR! Let's bid farewell to aggravating white flakes hiding in between hair or at the tip of the shoulders as CLEAR launches one of the most advanced systems yet in treating and preventing recurring dandruff, as well as nourishing hair and scalp for continuous protection. With new packaging for CLEAR Women and CLEAR Men - currently the No.1 Men's hair Shampoo in the world. 

Unilever scientists have discovered scientific evidence that dandruff negatively impacts one's confidence in social situations in ways that can be noticed by others. Dandruff returning is a condition that plagues 9 out of 10 consumers, both men and women. Those affected with this condition will find various ways to conceal the problem, be it opting for light coloured attire, wearing hats or caps or extreme self-conscious with their appearance and many other ways to avoid people around them from noticing their dandruff issues. 

CLEAR Unveils New Technology for Improved Scalp Condition 

The scalp's defensive barrier can be compromised by everyday environmental and physiological pressures, allowing a prevalent fungus called Malassezia to populate its surface, breach its shields and cause skin cells to shed abnormally. The result is dandruff. Current anti-dandruff shampoos in the market are formulated and focused on combating Malassezia as the answer to consumers dandruff issues. The new CLEAR does more than that, as it also helps to nourish consumers hair and scalp for continuous protection. 

With 15 years of research & development at its scalp research institute in Paris, CLEAR is a comprehensive hair care range of shampoos that contain a clinically proven, breakthrough formula that activates the scalp's natural protection layer, to prevent dandruff from returning. With the understanding that both men and women's hair needs and situations are different, CLEAR has formulated different solutions for both men and women that specifically address their hair challenges. Formulated with Nutrium 10, a unique and powerful blend of deeply nourishing nutrients, CLEAR's proprietary technology system significantly improves scalp condition, helps restore its defensive barrier and delivers effective 'dandruff-proofing' proficiency. Clinically proven to help restore lipids, a vital structural component of cell membranes. 

CLEAR Women is the next generation of Anti-Dandruff treatments, no longer focused on merely eliminating Malessezia, but on helping to restore the scalp's integrity and fortify its natural protection to help prevent flakes from returning. Men's scalp, on the other hand are more prone to dandruff due to the differences in their lifestyle and environmental factors. It is physiologically disposed to higher sebum levels and tends to lose more protein than women. With that in mind, Unilever's CLEAR Scalp Experts have engineered a customised male-specific formulation to offer gender targeted solutions. It contains Bio Nutrium 10 that harnesses the power of patent-pending Climbazole that not only stops dandruff at its source, but is known to increase the production of protein, an essential building block for stronger skin cells, to help optimise the scalp's ability to protect itself. 

Group pic of Anastasya Hong, Brand Manager - Clear Malaysia & Phoenix Ho, Brand Manager - Total Hair, Unilever Malaysia with CLEAR's Malaysia Agents of Confidence.

CLEAR's Malaysia Agents of Confidence, Shaheizy Sam, multi-award winning actor & the beautiful and multi-talented Juliana Evans. Both highly relatable personalities known for their passion in their entertainment industry, they are set to inspire consumers to not let flaking issues hinder them from achieving their goals. 

CLEAR also on a mission to restore confidence and boldly advocate that people should have nothing to hide when it comes to their hair. CLEAR has started a global initiative to recruit 2 million consumers who are willing to take the pledge to confidence by adopting the healthy habit of using CLEAR shampoo on a daily basis. The campaign has also trickled down to Malaysia, where CLEAR is challenging local consumers to take a similar pledge. From 12 May to 12 July, consumers can log on to CLEAR Bare It All, upload the best-looking image of themselves on an existing template and submit the entry as pledge for the movement and kickstart their daily anti-dandruff shampoo usage regime. 

The new CLEAR range available at all pharmacies, hypermarket and retail outlets nationwide.

For more information, please visit

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