Fonterra Launches Anchor Food Professionals in Malaysia

Hi there! Due to our hectic lifestyle, I guess it's pretty common for us the urbanite to often grab food on the go or dining out. Do you know the Foodservices market is growing at a rate of 6% per year globally with dairy giant Fonterra from New Zealand capitalising on the growth of the foodservices sector? I am happy to share with you, the all new Anchor Food Professionals introduced by Fonterra's global foodservices.

Anchor Food Professionals reflect how the foodservice team working alongside customers for business venture and product solutions that helps improve profits while reducing waste.

Custard bun prepared with filling ingredients made from Anchor's cream cheese and butter.

It was exceptionally delish compared the usual custard bun and remain gooey even when the bun is not piping hot.

Cheese naan prepared using the extra stringy Anchor mozzarella cheese. Bear in mind, the right temperature is important for the cheese to be stretchy, hence Anchor Food Professionals came into the picture.   

Do you know Anchor brand is the leader in the dairy segment in Malaysia? When you dine in a restaurant, hotel or a quick service restaurant, chances are you are indulging in a taste of Fonterra's dairy products such as Anchor mozzarella cheese, Anchor culinary creams, cream cheese and butter.

Ms Linda Tan, Head of Anchor Food Professionals Malaysia said that Malaysia is one of the first markets to roll out the new proposition which will see them acting as true consultants, working behind the scenes to bring exciting new tastes and products for chefs, bakers, caterers, commercial kitchens, hotels, restaurants, quick service restaurants and also cafes. The team will lend a helping hand in all aspects of their operations, from front-of-house presentation, to pricing and promotion, enhancing yield and taste and delivering unique new menu options.

By getting to know their customer businesses, Anchor Food Professionals deliver their knowledge of optimising dairy ingredients using Fonterra's world leading research and development capability to meet the specific needs of chefs, bakers and restaurant owners.

Globally, Fonterra will be rolling out its all new Anchor Food Professionals in over 50 countries with over 5,000 customers. The global Anchor Food Professionals team expects to be a NZ$5billion business by 2023 with this move, putting the brand neck to neck with leading consumer brands worldwide.

Let's give a round of applause to Fonterra on this great achievement. :D