Friday, May 13, 2016

Move Young with the New Anlene Movemax™

Hey, folks! Are you ready to move it, move it? Don't let age slow you down, instead let's keep moving to slow down age. In conjunction with the introduction of new Anlene with MoveMax, dairy giant Fonterra Brands Malaysia has launched a nation-wide campaign to get Malaysians to move as young as they feel inside. The new Anlene formulation with MoveMax contains important nutrients such as Calcium, Collagen, Protein, as well as other nutrients like magnesium, zinc and Vitamins B, C, D & E in a nutrient bundle to help care for your bones, joints and muscles

Mr Jose Miguel Porraz Lando, Managing Director of Fonterra Brands Malaysia and Singapore said that Fonterra has always made it a priority to listen closely to consumers in order to meet their specific nutritional needs through the goodness of dairy.

Sheila Majid,  Malaysia’s top darling diva was the spokesperson at the launch shared how Anlene play an important part of her life to fulfills her nutritional needs for an active lifestyle.

We had a taste of youthful movement with the fun-filled activities such as jumping on a trampoline, arcade dance moves, a tyre swing in a tree house and schoolyard games such as hopscotch

One jump pose for the camera. LOL

The top 5 high scorer of the challenges also walk away with prizes. Yay.... Well done, Isaac, Charmaine, Fatin and Tommy. 

In conjunction of Mother's Day, Anlene also presented token of appreciation to all the mothers.

The new Anlene MoveMax is available in all leading supermarkets nationwide and is available in the powdered form as well as in the yogurt form. The powdered form comes in two flavours – plain and chocolate and is available in 1kg600g, and 175gpacks. Anlene Movemax Yogurt is available in 4 delicious variants: plain, mango, strawberry, and mixed berriesThe rich and creamy yogurt was seriously delicious.

Anlene will create touch points with consumers to fully embrace moving as young as they feel inside through roadshows, curated quarterly experiential programmes, move checks and public apperances by Sheila Majid. 

For more information, please log on to or

No comments:

Post a Comment