Saturday, October 3, 2026
Friday, September 4, 2026
HEINEKEN® HOUSE TURNS MUSIC FANS INTO FRIENDS THROUGH THE POWER OF A SIMPLE “HEI”
Heineken® House, headlined by Swedish DJ and producer Axwell alongside Baby J and Tye Turner, marked the finale of months of Heineken® House Sessions, bringing together music fans from Kuala Lumpur and across the country on 15 August for a celebration of music, connection and shared experiences.
Heineken® brought shared fandoms and real-world connections to life at its
biggest music event, headlined by Axwell, Baby J and Tye Turner.
In a world where social connections often begin behind a screen, taking the first step to meet someone in real life can feel increasingly uncommon. This insight inspired Heineken®'s global Fans Have More Friends platform and its local Just Say Hei campaign, encouraging people to break the ice through one simple greeting.
At Heineken® House, that belief came to life as fans connected over the music and the fandoms they shared, turning a night out into an opportunity to form new friendships and memorable experiences together.
At Heineken® House, shared passions brought music fans together, sparking new friendships and memorable moments through music.
One of those standout experiences was the Hei Zone, which marked the Malaysian debut of The Clinker, Heineken®'s latest social innovation.
First introduced at the Coachella Valley Music and Arts Festival earlier this year, The Clinker transforms a simple cheers into an opportunity to connect. Worn around a Heineken® cup, the smart band links fans based on their music tastes, lighting up when they have something in common. With just a clink, it offers a natural, wordless way to break the ice that turns strangers into meaningful connections.
The Clinker brought Heineken®’s ‘Fans Have More Friends’ global platform to
life, demonstrating how “Just Say Hei” can turn a shared interest into a new friendship.
As a physical expression of Fans Have More Friends, The Clinker demonstrated the power of Just Say Hei, proving that every shared interest has the potential to spark a new friendship.
Building on the spirit of connection, the Hei Zone set the tone for the evening before fans immersed themselves in a curated line-up of international, regional and local artists across two immersive music rooms, with something for every music fan.
At Star Arena, festival-scale performances culminated in an electrifying headline set by Axwell, delivering iconic dance anthems and fan-favourite tracks that united fans in one shared celebration.
At Star Arena, Axwell headlined a night of festival-scale performances with iconic dance anthems and fan favourites, bringing fans together in celebration.
Meanwhile, Star Club offered a more intimate 360-degree experience, where Baby J and Tye Turner performed a back-to-back set, leading an energetic programme spanning house, techno and baile funk.
Star Club delivered an intimate 360-degree experience, with Baby J and Tye Turner performing a back-to-back set.
Together, the dual-room format celebrated the diversity of music fandoms, creating spaces where every fan could find their community.
"Music has always had the unique ability to bring people together, but the best moments happen when fans go beyond sharing the same playlist and start creating real connections," said Sean O'Donnell, Marketing Director of HEINEKEN Malaysia.
"At the heart of Just Say Hei is the belief that making the first move shouldn't feel intimidating. Heineken® House and the Hei Zone were designed to give people the confidence to say hello and see where it leads. Whether it began with a shared song or a simple conversation, the night showed that some of the best friendships start when people connect in real life,” continued Sean.
Through Fans Have More Friends, Heineken® continues to champion real-world social connection through shared passions like music, football and Formula 1®, creating more opportunities for people to step away from their screens and discover that the best friendships can begin with something as simple as saying "Hei".
For the freshest updates on upcoming Heineken® experiences, follow @heinekenmy on Instagram or visit https://www.instagram.com/heinekenmy/ .
All promotions and all campaign events are strictly for non-Muslims aged 21 and above and subject to Terms and Conditions. We are committed to responsible consumption — when you drive, never drink. Please #EnjoyResponsibly.
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LUMOS FLOAT - The Projector That Totally Upgraded My Chill Nights (Review)
Sleek and compact, setting up the LUMOS FLOAT was surprisingly easy. It uses SkyTrack system, which basically lets you hang it on a 3M hook. There's no complicated drilling required! As someone who likes keeping my room neat, this felt like a dream. The projector itself is super light, so once it's up, you can rotate it all around, from wall to ceiling, whatever angle feels right.
The LUMOS FLOAT boasts impressive features for its size and price point. It supports 1080p (native 720p), offers 3,000 lumens of brightness, including built-in apps such as Netflix, YouTube, Viu and more. When I mirror my phone screen, Instagram videos and stories look huge and crystal clear. Vertical videos actually look good, which I wasn't expecting at all. The colours pop vibrantly, even with my bedside lamp switched on, and the clarity is more than enough to catch all the details. Movies look even better! It can project up to a 150-inch screen. Colours are vibrant, skin tones look natural and the overall picture is sharp. The LUMOS FLOAT also has automatic keystone correction, which basically means I don't have to crawl out of bed just to adjust the angle.Frankly, the thing I love most about the LUMOS FLOAT is how naturally it fits into my lifestyle. Some nights I'm deep into social media mode, mirroring my phone while lying on my side. On other nights, I'm in full comfort mode with snacks ready and a movie filling my whole wall. The projector makes switching between the two wonderfully easy. The built-in apps such as Netflix, YouTube, Viu and more, are a great convenience. I don't need to plug in anything, just turn it on and pick what I want to watch and I'm set.
No wonder the Lumos projectors have gained such strong Malaysian fanbase, with thousands of 5-star reviews. For the price, RM599 for the Regular version and RM649 for the Smart model (with built-in apps), it's honestly a steal. The LUMOS FLOAT comes in three colours: Gold, Silver and Pink.If you enjoy scrolling through your phone in bed, watching movies or simply love making your room feel extra cosy, the LUMOS FLOAT might fit into your routine. It's cute, practical and makes winding down at night feel a little more special.
Get yours now directly from the LUMOS Malaysia website or official Shopee store.
Malaysia website at http://www.lumosprojector.my/float
Shopee:
https://shopee.com.my/lumosprojectormyofficialstore
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